Starke Ayres: Regional Sales Manager at Plennegy Group

RESPONSIBILITIES:

Market Planning and Sales Strategy

• Determines the regional market potential by sales area of Starke Ayres’ range of products.
• Develops and implements a regional marketing plan and sales strategy, based on market potential, identified priority products and projected market share.
• Annually submits regional sales objectives by sales area phased monthly.
• Monitors regional sales performance on an ongoing basis, and reviews and updates sales projections and stock requirements as and when required.
• Supervises and monitors the regional marketing plan and sales strategy, and motivates adjustments as and when required.

Financial Budget

• Annually submits a financial budget based on projected regional sales/marketing expenses and capital expenditure in his/her region.
• Monitors and controls regional sales/marketing expenses in his/her region, motivating adjustments as and when required.

Product Management

• Evaluates Starke Ayres’ product range in his/her region on an ongoing basis, identifies weaknesses and makes recommendations with regard to new product introductions and deletions.
• Allocates products in short supply in his/her region in line with market potential to ensure maximum long-term sales.
• Determines regional promotion/advertising needs and formulates and implements an effective product support programme in conjunction with the National Product Manager(s).
• Ensures that all promotional/advertising support material and sales aids are freely available to Sales Representatives and customers in his/her region.

Personnel Management

• Appoints Sales Representatives and other regional marketing personnel in line with regions needs and approved budgets.
• Determines training needs of regional sales personnel and implements suitable and approved training programmes as and when required.
• Motivates and supports regional sales personnel maintaining a high morale at all times.
• Evaluates the performance of regional sales personnel on a regular basis, takes corrective action as and when necessary, and recommends and motivates salary adjustments and promotions.
• Keeps regional sales personnel fully informed at all times of any changes within the Company that may affect their activities.
• Ensures that regional personnel fully co-operates with other departments within the Company in the execution of their duties.

REQUIREMENTS:

• Marketing Diploma/Degree (FMCG Industry)
• Drivers License
• Sales and Marketing Skills
• 5 year experience in the retail industry.
• Sales management experience (advantageous)
• Willing to travel