Technical Advisor: Fruit, Veg & Metalosates at UPL

About the job

Area Responsibility Weightage % of Time Spent

Business Development Distributor and Distributor representative marketing and technical support.Service the Distributor and Distributor representative and create marketing oppertunities with each in the area.
Drive marketing and sales, in conjunction with the UPL regional Commercial Manager, to achieve allocated budget.

• Business development responsibility, drive business support initiatives to reach budget in the region – Innovative Solutions (Bio-stimulant, & Selected Strategic Products).
• Contribute to training programs and product presentations of UPL sales team, distributors and agents.
• Contribute to demonstration trials plan definition & drive trial implementation in the region.
• Execute collect and present data from demonstration trials.
• Contribute to key account approach development- customer data base with key promotion activities.
• Commercial trial work on all new Bio-stimulants biological remedies and crop monitoring systems.
• Develop, maintain and advance digital crop monitoring systems and programs within company strategic plan.(Satellite, drones, weather stations etcetera)
• Contribute to agent service & technical support.
• Utilise relevant commercial and /or demonstration trial locations as marketing/demo days.
• All of the above in full coordination with the Regional Business Manager 65%
• Country Marketing and Portfolio Management Up to date knowledge of the markets and products
• Contribute to portfolio positioning strategy & continuous improvement in terms of value proposition statement
• Contribute to product training presentations & promotion materials
• Contribute to product launch planning & drive execution in his region
• Contribute to future portfolio strategy by identifying & suggesting new market opportunities
• Contribute to product pricing strategy including competitive analysis & differentiation in his region 15%

Development

• Recommendation on continuous improvement of current labels.
• Identifying new uses for current products. 10%

Content Content creation - Create content for marketing activities such as social media, brochures, trial results booklets, digital platforms etc. 10%