Trade Marketer: Export at Clover S.A. Proprietary Limited

PURPOSE OF THE POSITION:

• Act as the link between Sales, Marketing and Supply Chain to ensure alignment and a focused approach on all projects and business initiatives

RESPONSIBILITIES:
Plan and execute the marketing strategy for export countries

• Coordinate with country agencies to execute the marketing strategy
• Assist with the budget and planning of communication activities (Above the Line - ATL & Below the Line - BTL)
• Assist in the development of the marketing plans for each country
• Monitor execution against plan (campaign monitoring, results and reporting)
• Liaise with external suppliers for each of the activities (source suppliers in SA and in country)
• Assist with the preparation launch plan for new countries

Assist with the brand promotional strategy

• Evaluate and measure past promotions to determine effectiveness for both brand and pack size offerings
• Understand promotional uplifts and ROI models
• Use learnings to determine promotional price points and frequency of promotions

Support the export commercial plan

• Translate Marketing and brand plans into an actionable commercial plan
• Assist in developing the in-store execution strategy against the commercial plan
• Assist in developing the commercial calendar and brand priority grid
• Track and measure execution against plan

Integrate new products into the Clover portfolio

• Complete Marketing Consumer Strategy (MCS) wish list and tracking documents for each launch
• Ensure that listing samples, trade presenters and supporting documents are in place
• Assist with the launch KPIs with the relevant departments, distribution targets, in-store support, secondary & promotional support, launch volumes
• Track and feedback on launch performance

Participate in the demand planning and forecasting process

• Attend regular meetings with Demand Planning team to review forecast
• Ensure promotional activity and in-store activity are integrated into the forecast

REQUIREMENTS:

• University degree - B Comm (Marketing)
• Business English: Fluent
• MS Excel (Advanced)
• Travel off-site / Overnight Stay
• Shifts/Weekend/Public Holidays
• Working with Senior Management
• Management Experience

PLEASE NOTE
 Closing date: 3/5/2020 12:00:00 AM