Trade Marketing Specialist at The Coca-Cola Company

Job Description    

• Coca-Cola Beverages South Africa (CCBSA) has an exciting opportunity in our Commercial department. We are looking for a talented individual with relevant skills and experience for a Trade Marketing Specialist position, based in Midrand.

Key Duties & Responsibilities    
Execute Trade Marketing Strategies

• Effectively deliver the annual trade marketing plan aligned to the national brand calendar, driving brand visibility and consumer engagement at point-of-sale.

Align Execution with Sales Teams

• Ensure promotion and activation strategies are aligned with country sales execution teams to optimise field force implementation and drive revenue growth.

Support New Product Launches

• Partner with commercialisation project managers to facilitate seamless trade execution of product launches, achieving time-to-market and penetration targets.

Drive Localisation of National Campaigns

• Translate national campaigns into regionally relevant promotions by developing toolkits and briefs tailored to specific market needs and retail environments.

Coordinate POS Logistics and Deployment

• Manage the production, ordering, and timely distribution of POS materials in line with ABP campaigns and within DME constraints, ensuring full campaign readiness in-market.

Evaluate Campaign Performance

• Analyse trade promotion performance and provide data-driven insights to support campaign refinement, risk mitigation, and overall ROI improvement.

Enhance Customer & Field Team Engagement

• Deliver trade-focused activation and communication support to customer marketing and regional sales teams, ensuring buy-in and consistent execution.

Support Innovation Pipeline Delivery

• Contribute to the delivery of innovation targets by executing launch and trade readiness strategies that support pipeline velocity and brand growth.

Skills, Experience & Education    
Education

• A Bachelor's degree in Commerce, Marketing, or a related field is required.
• A post-graduate qualification, such as a Master's degree or other advanced marketing certifications, will be considered an advantage.

Experience

• 5 to 6 years of experience in a fast-moving consumer goods (FMCG) sales or trade marketing environment.
• Prior experience working with brand marketing plans, promotional campaigns, and activation strategies.
• Proven experience in working across teams, such as marketing, sales, category management, and customer teams, to ensure execution alignment.
• Experience in handling marketing budgets, particularly within the scope of Direct Marketing Expenditure (DME) and annual business planning (ABP).

Skills

• Deep knowledge of brand activation, campaign planning, and field execution within FMCG environments.
• Strong coordination and planning capabilities to handle multiple projects and campaigns simultaneously.
• Ability to work cross-functionally with marketing, sales, supply chain, and customer marketing teams.
• Capability to assess performance data, draw insights, and recommend tactical improvements.
• Clear, persuasive communication skills for briefing teams and influencing internal and external stakeholders.
• Confidently present campaign plans and negotiate execution details with retail partners and sales teams.
• Strong focus on internal and external customer needs, ensuring alignment with commercial and consumer goals.
• Energetic and adaptable in dynamic environments; composed under pressure with a solution-driven mindset.

Deadline:15th December,2025