Job Vacancies at Boardroom Appointments

About the Job

Qualifications and Experience:

• The ideal candidate should demonstrate the following qualifications and experience:

Minimum requirements:

• 5 - 8 years in a relevant marketing role (digital marketing preferred)
• Team leadership experience
• Experience developing and implementing successful digital campaigns

Advantageous requirements:

• Relevant degree in marketing
• Experience working for a tech or digital product company

Your Responsibilities will Include:

• Develop and manage marketing strategies and campaigns
• Develop and manage digital marketing campaigns in line with the products strategic objective
• Collaborate with cross-functional teams to ensure integration with the full product and go-to-market life-cycle

Oversee social media, paid and SEO strategies

• Oversee the development of organic and paid social media strategies across platforms, ensuring consistent brand messaging and engagement
• Ensure SEO best practices are implemented and maintained on the websites and blog posts
• Along with the Digital Marketing Coordinator, plan and execute paid advertising campaigns (PPC) across platforms like Google Ads, social media ads, and other relevant channels

Copywriting and content management

• Maintain a strong brand voice and ensure content aligns with the company's values, tone, and brand guidelines
• Oversee content calendar management and ensure all content pillars are aligned with the strategic objective
• Supervise the creation of high-quality and engaging content for various digital channels, including websites, social media, blogs, and email campaigns
• Conduct PR activities, including writing articles, arranging interviews and organising events
• Proofread and copy edit comms for both internal and external projects
• Assist with UX copywriting from time-to-time

Manage vendor relationships

• Manage relationships with external vendors such as marketing agencies, suppliers, printers and any other relevant party

Tracking campaigns

• Guide the Digital Marketing Coordinator, in identifying key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns
• Monitor the outcomes of digital marketing campaigns in relation to established KPIs and financial allocations
• Oversee the monthly and quarterly compilation and presentation of reports

Team leadership

• Manage and mentor a team of digital marketing professionals, fostering their growth and performance. Provide guidance and direction.
• Conduct monthly check ins to ensure the team remains engaged, motivated and high performing
• Ensure that roles and responsibilities are up to date as and when the business needs change
• Participate in the recruitment process to ensure the attraction and retention of the best talent

Competencies:

• Analytical and diagnostic skills
• Critical thinker and natural problem solver
• Insatiable curiosity and willingness to learn
• Strong collaborator and willing to take initiative to assist and support colleagues
• Organised and able to work under pressure
• Excellent communication and interpersonal skills for effective end-user interaction.
• Ability to work independently and in a team-oriented, collaborative environment.
• Strong problem-solving skills and attention to detail.

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About the Job

Purpose of the Position

• To provide technical leadership in the design, development, and implementation of MarTech and AdTech solutions that meet business needs.
• Define, implement, and own the Martech strategy, roadmap and integrations (leveraging best practices).
• Improve ROI/KPI performance by leveraging marketing automation and personalization technology solutions.
• Drive cross-functional collaboration between product, engineering, analytics and content discovery teams, aiming to deliver cohesive and personalised communications and customer journeys against business objectives.

Key Performance Objectives

• Provide technical leadership and drive innovation in the development and implementation of MarTech and AdTech solutions.
• Design and implement MarTech and AdTech roadmap, aligning with business requirements, industry standards, and best practices.
• Maintain and improve existing Martech and Adtech platforms and solutions; Drive efficiencies by optimizing and streamlining MarTech and AdTech processes, integrations and tooling.
• Drive the communication channel strategy, implementing new communication channels to improve reach and conversion of campaigns (linked to localized experiences across African markets).
• Leverage MarTech and business processes to improve and expand automated lifecycle communications for customers across acquisition and retention.
• Collaborate with various internal stakeholders to ensure effective communication and timely delivery of MarTech solutions (considering multichannel targeted and personalized communications).
• Map, craft and optimise behavior-driven, cross-channel campaigns (i.e. push notifications, email, in-app, SMS) to drive acquisition, engagement, retention/mitigate churn.

Qualifications

• Bachelor's degree in Computer Science, Information Technology, Business Management, or a related field.

Other advantageous qualifications:

• Training in Customer Relationship Management (CRM) and Marketing tools (Braze, Salesforce, Mparticle, Kochava).
• Data Science and/or Analytics qualifications.
• Digital Marketing and Marketing automation qualification.

Experience

• 5+ years of experience in MarTech and AdTech solution design and implementation.
• 8-10 years working experience preferrable.
• Experience in implementing CDP, MMP, CEP, and other MarTech and AdTech platforms.
• Business and tech strategy experience highly advantageous.
• Strong growth marketing and technology background and industry knowledge.
• Experience analyzing marketing campaigns, running A/B tests and providing actionable recommendations.
• A strong technical understanding of automated life cycle marketing.
• Experience in digital native brands.
• Good understanding/experience in the OTT SVOD industry.

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About the Job

Full job description

As a Technical Product Owner, you will be responsible for learning the ins and outs of discovering, designing and delivering elegant digital products, including:

• Participating in product discovery (UX research, user testing, opportunity mapping)
• Gathering, illustrating and scoping feature requirements
• Documenting products and requirements
• Defining metrics, and analysing the performance of products and their features
• Participating in the software development process (we use Scrum primarily)

Experience and skills set:

• As this is an Mid-level role, we place emphasis on the Individual Competencies, Aptitude and Attitude rather than qualifications and experience

Advantageous requirements:

• 2 to 4 years of working experience in a Product Owner team environment, or in a related role such as Business Analyst, QA, Scrum Master or Developer.
• Relevant courses taken e.g. CSPO certification, Product Management courses, Business Analysis courses, Project Management courses
• Tertiary Qualification

What you will do:

Assist in documenting product requirements

• Assist with eliciting requirements from project stakeholders
• Understand and illustrate requirements by means of producing relevant artefacts, including context diagrams, process flows, data flows, C4 diagrams and other relevant artefacts
• Document and explain impact of requirements on the high level architecture of systems
• Analyse software documentation (e.g. API documentation)
• Understand and communicate a software systems technical stack at a high level
• Clearly define project context deliverables and outcomes
• Write comprehensive user stories and acceptance criteria

Assist in managing development projects

• Work with technical product owners, developers and Scrum Master to guide production of time estimates for project work
• Plan iterations with Scrum Master
• Create and maintain product backlog
• Run iteration planning and retrospective meetings with Scrum Master
• Plan and schedule resources with Scrum Master
• Manage iterations
• Ensure that development work runs smoothly
• Coordinate development iterations across all project teams
• Manage quality output

Assist in managing of internal relationships and clients

• Run professional meetings with product stakeholders, where required
• Build trusting relationships with clients and internal team
• Assist in managing client expectations

Assist in Manage product lifecycle

• Work with product team in the ongoing enhancement and improvement of the product
• Suggest product enhancements and improvements
• Assist with the handling of operation and product support requirements where necessary

Individual Competencies

• Collaborative team player
• Ability to manage behavioural impact
• Critical thinker and natural problem solver
• Organised and able to work under pressure
• Flexibility towards consistent change
• Technical and business acumen
• Curiosity