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  • Posted: Jan 16, 2025
    Deadline: Not specified
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    Founded in 1946 by Pietro and Giovanni Ferrero, the Ferrero Group is a family-owned business in its third generation. It has been built by talented people who share a commitment towards continuous improvement to achieve the highest quality and care. This same commitment is put into everything we do for our consumers and characterizes the environment in which...
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    Trade Marketing Specialist

    Main Responsibilities:

    Promotion & Campaign Management:

    • Plan and coordinate the execution of trade promotions, including in-store displays, point-of-sale (POPM) materials, and retail events.
    • Ensure the timely deployment of marketing materials to regional agents, working closely with external vendors to meet deadlines.
    • Monitor in-store execution of trade marketing activities to ensure consistent brand presence and effective promotion. 
    • Collaborate with supply chain teams to ensure product availability for promotional activities in all channels.

    Customer Plan Management & Optimisation

    • Analyse customer data, shopper insights, and sales trends to define pricing, placement, promotion, and product assortment initiatives 
    • Conduct regular reviews of customers, to assess the impact of trade marketing activities, and identify growth opportunities 
    • Monitor out-of-stock & product shelf-life situations and collaborate with sales, supply chain and to adjust promotional and trade marketing activities accordingly to minimize waste and maximize product turnover
    • Track competitor activity and recommend competitive pricing and promotion strategies

    Cross Functional Collaboration

    • Work closely with sales team to ensure alignment between marketing initiatives & sales objectives, providing data driven insights to optimise customer plan, promo activities and product placement. Regularly update the team on market trends, promo performance and areas of opportunity to support sales targets
    • Partner with finance to track trade promo budgets, monitoring spends against plans, and ensuring financial accountability for trade related activities
    • Develop strong relationships with retail partners, ensuring effective communication and collaboration for category growth by providing insights and guidance to partners to optimize shelf space, promotional opportunities, and product positioning

    Budget Management:

    • Oversee the management of trade marketing budget for all campaigns and promotional activities, ensuring that expenditures are within the allocated budget
    • Develop and maintain a detailed budget tracking system, ensuring transparency and accuracy in the allocation & usage of funds for TM activities
    • Compile & present performance reports on trade marketing initiatives providing detailed insights into sales performance, retail execution metrics, customer engagement, competitive benchmarks & category performance- analyzing ROI and effectiveness.
    • Collaborate with finance to ensure timely reconciliation of expenses and accurate financial reporting for all TM activities

    Master Data Management

    • Manage & update the product catalogue by regularly inputting and maintaining detailed information for all existing and new products (Pack-shots, TU dimensions, RSP, Shelf life, etc.)
    • Maintain the POPM catalogue, ensuring accurate and up-to-date information on available POPM for campaigns
    • Ensure that all new product listing information is communicated to retailers and field sales in a timely and accurate manner

    Who we are looking for:

    • Bachelor’s degree in Marketing, Business, or a related field.
    • 3+ years of experience in trade marketing, retail execution, or a similar role.
    • Strong project management skills and the ability to manage multiple tasks simultaneously.
    • Strong analytical skills and the ability to translate data into actionable insights
    • Excellent communication and negotiation skills for managing relationships with internal and external stakeholders
    • Experience working with retail partners and managing category performance across various channels
    • Proficiency in category management tools, data analytics, and CRM software
    • Proven ability to manage budgets and deliver against financial targets.

    go to method of application »

    National Key Account Manager

    Main Responsibilities:

    • Delivering the company's growth through customer by delivering the product at the right place, right price
    • Understanding, translating, and integrating customer strategy into joint business growth drivers
    • Good negotiation skills and the ability to foster relationships with customers.
    • Facilitate communication with customers and build long-term relationships to achieve business goals.
    • Network with key customers to identify and address specific needs.
    • Organized and able to analyse performance metrics.
    • Set, deliver, and monitor account growth metrics, including ownership of account forecast & promotional effectiveness.
    • Playing an integral role in new business pitches and hold responsibility for effective on-boarding of new clients.
    • Act as the liaison between customers and internal teams ensuring customer requirements are met.
    • Design and sell plans to customer, integrate customer plan to enable regional sales managers and their teams to increase sales and profitability.
    • Identify and attract prospective strategic customers.
    • Negotiate trade terms contracts.
    • Maintain high customer satisfaction levels.
    • Work with cross functional teams including Field Sales, Accounting & Finance, Marketing/Trade marketing, Supply Chain and Customer Service departments do deliver customer growth objectives.
    • Deliver new products to market successfully.
    • Manage and participate in Cross-Functional team targets.
    • Lead and participate in design and adjustments of business processes.

    Who we are looking for:

    • Proven work experience as a national account manager of 5+ years in top end retail/modern trade
    • Experience in key account management, cross functional team management and customer value creation
    • Ability to identify new business opportunities and execution
    • Understanding industry trends and integrating them into business solutions and strategy
    • Demonstrable experience in negotiation
    • In-depth understanding of sales performance metrics, category metrics and the 4Ps of marketing
    • Hands on experience with full MS Suite
    • Demonstrable experience in story telling through data
    • Good analytical and data understanding skills
    • Solid planning and organization skills
    • Excellent communication and interpersonal skills
    • Excellent presentation skills
    • Great forecasting skills
    • Bias for teamwork and collaboration
    • Digital and Omnichannel savvy
    • Ability to lead self (self-awareness, pressure tolerant)
    • Entrepreneurial-Solution orientated mindset
    • Availability to travel as needed
    • Bachelor’s degree in commercial related field or Business Administration or relevant field experience

    Method of Application

    Use the link(s) below to apply on company website.

     

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