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  • Posted: Jul 4, 2025
    Deadline: Not specified
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  • Media24 is South Africa’s leading publisher with interests in digital media and services, newspapers, magazines, ecommerce, book publishing, print and distribution. It is part of Naspers, a multinational group of media and ecommerce platforms. Strategy Our purpose: Building communities through content, technology and commerce. What we do: We create experie...
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    Content Director

    What you’ll do:

    Strategic Content Leadership

    • Develop and drive a comprehensive strategy across multiple areas of content delivery for the full Woolworths account
    • Oversee content strategy integration across all Woolworths touchpoints and platforms
    • Ensure a cohesive content approach that supports broader Woolworths brand objectives and commercial goals

    Content Direction

    • Lead & manage the content team to execute the strategy effectively across all platforms across the account
    • Work closely with the food director to maintain and audit visual standards
    • Oversee content creation and mix across all channels to achieve reach and engagement goals and ensure quality across platforms
    • Ensure content aligns with client's evolving brief, trade and brand priorities
    • Collaborate with various suppliers to ensure the content output meets brand standards
    • Ensure a diverse and inclusive content mix according to the brand strategy
    • Provide final approval on content
    • Collaborate with commercial lead to support TASTE’s commercial strategy
    • Create content solutions in response to ad hoc client briefs
    • Drive Woolworths’ food authority and thought leadership content via TASTE channels

    Content Strategy & Trends

    • Identify growth opportunities
    • Identify and report on local & global trends to inform the content strategy
    • Monitor trends in digital food content, technology and ecommerce

    What you bring:

    • Strong leadership skills with ability to manage multiple direct reports
    • Experience working with commercial clients and translating briefs into content
    • Excellent project management and communication skills
    • Creative vision with keen attention to detail
    • Network of industry connections a plus

    What we require:

    • Relevant Degree or equivalent in Journalism, media or related field
    • 10+ years proven experience in content strategy and direction, preferably in food media, agency or retail environments
    • Deep understanding of digital & video content, trends and strategies
    • Proven track record in leading a large creative team

    go to method of application »

    Joernalis

    Job Outputs

    • Identify stories.
    • Report breaking news and write follow-up articles.
    • Maintain a contact network.

    Qualifications and Experience

    • A relevant tertiary qualification.
    • A valid driver's licence.
    • At least 3 years’ experience as a reporter.

    Method of Application

    Use the link(s) below to apply on company website.

     

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    View All Vacancies at Media24 (Pty) Ltd Back To Home

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