Content Director at Media24 (Pty) Ltd

What you’ll do:

Strategic Content Leadership

• Develop and drive a comprehensive strategy across multiple areas of content delivery for the full Woolworths account
• Oversee content strategy integration across all Woolworths touchpoints and platforms
• Ensure a cohesive content approach that supports broader Woolworths brand objectives and commercial goals

Content Direction

• Lead & manage the content team to execute the strategy effectively across all platforms across the account
• Work closely with the food director to maintain and audit visual standards
• Oversee content creation and mix across all channels to achieve reach and engagement goals and ensure quality across platforms
• Ensure content aligns with client's evolving brief, trade and brand priorities
• Collaborate with various suppliers to ensure the content output meets brand standards
• Ensure a diverse and inclusive content mix according to the brand strategy
• Provide final approval on content
• Collaborate with commercial lead to support TASTE’s commercial strategy
• Create content solutions in response to ad hoc client briefs
• Drive Woolworths’ food authority and thought leadership content via TASTE channels

Content Strategy & Trends

• Identify growth opportunities
• Identify and report on local & global trends to inform the content strategy
• Monitor trends in digital food content, technology and ecommerce

What you bring:

• Strong leadership skills with ability to manage multiple direct reports
• Experience working with commercial clients and translating briefs into content
• Excellent project management and communication skills
• Creative vision with keen attention to detail
• Network of industry connections a plus

What we require:

• Relevant Degree or equivalent in Journalism, media or related field
• 10+ years proven experience in content strategy and direction, preferably in food media, agency or retail environments
• Deep understanding of digital & video content, trends and strategies
• Proven track record in leading a large creative team