The Marketing Co-ordinator is responsible for co-ordinating and implementing the marketing strategy in its entirety which has been put in place by the Marketing Manager and/or Marketing Specialist to ensure that the event targets are reached. For smaller events (based on size or revenue of event) you may be required to put the marketing strategy together in conjunction with the Marketing Manager and/or Marketing Specialist.
Requirements:
- Bachelor or Diploma in Marketing and Communications.
- Minimum 1 year marketing experience, preferably within an agency or events sector.
- Excellent planning and organisational skills.
- Above average interpersonal, written and verbal communication skills.
- Ability to work independently under tight deadlines.
- Outstanding analytical ability with acute attention to detail.
- Good combination of creative and analytical skills.
- Take initiative and seek responsibility.
- Enthusiasm and motivation to achieve outstanding results.
- Great copywriting skills.
- Good understanding of the latest marketing trends and techniques.
- Excellent verbal and written communication skills.
- Outstanding multitasking abilities.
- PowerPoint, Word and Excel experience a plus.
- Experience with a social media scheduling tool and marketing automation software a plus.
- Understanding of Canva and Video editing tools is a plus.
- Team player with a creative flair to contribute to a fast-paced high performing team.
Responsibilities:
- Co-ordinate all elements of the marketing campaign to ensure that the deadlines are met.
- Designing and deploying digital & social media campaigns, emails, sms and fax broadcasts, as well as organising the data and tracking results.
- Carrying out research to actively promote Vuka Group conferences & exhibitions on relevant websites ensuring all listings are live and up to date.
- Negotiating marketing partnerships with external organisations.
- Managing the relationships with business partners to co-ordinate and implement marketing activities such as adverts, emails, mailings, banners etc…
- Ensuring website is current and up to date by uploading and refreshing web content.
- Track enquiries and ensure that leads are being passed to the relevant sales teams.
- Updating marketing plans with responses and reporting back on them.
- Liaising with sponsors and exhibitors to maximise on marketing efforts.
- Basic copywriting – improving marketing effectiveness of marketing campaigns by writing and evaluating copy to increase response rate.
- Know and follow branding and communications guidelines of the project and apply to all the tasks.
- Collating, analysing and reporting marketing data and make suggestions for improvement based on the results.
- Assist with data research (new lists, etc.)
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As an Event and Conference Project Manager, you will be responsible for planning, organising, and executing various events and conferences. Your primary objective will be to ensure that all aspects of the events are meticulously coordinated, from initial conception to post-event evaluation. You will collaborate with cross-functional teams, vendors, and clients to deliver high-quality and impactful experiences that meet the organisation’s goals and objectives.
The successful candite will need to understand the creative and seamless delivery of content for live audiences and the streaming of content through various channels and platforms. The role will require close collaboration with the Group Director: Client Experience and Operations to ensure the successful execution of in-person events with integrated virtual components.
Requirements:
- Proven experience (5-10 years) as an Event or Conference Project Manager, with a focus on in-person events and streaming content delivery.
- Strong understanding of event planning and project management principles.
- Familiarity with content creation and delivery for live audiences.
- Proficiency in streaming technologies and platforms.
- Excellent communication and collaboration skills to work effectively with diverse stakeholders.
- Ability to adapt to evolving technologies and industry trends.
- Flexibility to travel as required for on-site event management.
- Residing in Cape Town
Key Responsibilities:
Event Planning and Strategy:
- Work closely with the Group Director to conceptualise and develop event themes and objectives that align with the organisation’s overall theme/strategy.
- Understand the creative delivery of content for live audiences, ensuring an immersive and memorable experience.
- Incorporate streaming and virtual content delivery into event planning, considering different channels and platforms.
Project Management:
- Collaborate with cross-functional teams, including the Group Director, content creators, and technical experts, to coordinate event logistics and execution.
- Create detailed event plans and timelines that encompass both in-person and virtual components.
- Ensure seamless coordination between in-person and virtual aspects of the event to deliver a cohesive experience.
Content Creation and Delivery:
- Work closely with content creators to understand the requirements for delivering engaging content to a live audience.
- Coordinate the creation and delivery of content that caters to both in-person attendees and virtual participants.
- Leverage streaming platforms and technologies to facilitate the seamless delivery of content to remote audiences.
Technology and Streaming:
- Stay updated on the latest streaming technologies, platforms, and trends to enhance the virtual event experience.
- Collaborate with technical experts to select and implement the appropriate streaming solutions and equipment.
- Ensure reliable and high-quality streaming of content through various channels and platforms.
Vendor and Supplier Management:
- Source, negotiate, and manage vendors and suppliers who specialise in event technology, streaming platforms, and AV equipment.
- Evaluate vendor capabilities and ensure their ability to deliver high-quality streaming services.
- Maintain strong vendor relationships and stay informed about emerging technologies and solutions.
Post-Event Evaluation and Continuous Improvement:
- Conduct post-event evaluations, soliciting feedback from both in-person and virtual participants.
- Analyse event performance, including content delivery, audience engagement, and technical aspects.
- Identify opportunities for improvement and recommend strategies to enhance future events.
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The Job Role:
Using your marketing skills, you will develop and implement the marketing strategy in its entirety. You will work closely with the event manager/director and sales leads throughout the process to ensure event targets are reached. This is a strategic and analytical role in which you will have bottom-line responsibilities for creating and executing innovative marketing plans deploying online & offline direct marketing tactics delivered within the specified budget and time-period.
Requirements:
- Degree or equivalent qualification in Marketing Management
- 3 – 5 years in a strategic B2B marketing role.
- Proven track record in creating successful marketing communications campaigns
- Proven use and understanding of complex databases and segmentation techniques
- Proven understanding of tracking & response reporting and analysing
- An excellent understanding of digital marketing techniques
- Project management experience
- Familiarity with web design and publishing (WordPress)
- Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google+ and other social media best practices
- Basic knowledge about softwares such as Adobe Creative Suite (Photoshop, After Effects, illustrator, InDesign, etc), Canva
Responsibilities:
Strategy:
- Building and developing overall marketing strategies (including digital, data, content and branding).
- To build and develop integrated online and offline marketing strategies for a portfolio of medium to large scale local & international events and define the brand strategy across the portfolio(s).
- Develop marketing communications campaigns using all aspects of direct marketing (mailings, email, online, PR, advertising).
- Plan and implement the marketing strategy for advertisers, sponsors, and exhibitors with the goal of driving MQL (marketing qualified leads) generation, reaching project objectives and to support sales in achieving targets.
- Create a matchmaking strategy for onsite and digital engagement between the buy-side and sell-side, using our matchmaking system and touchpoints to market.
Execution & Project Management:
- Overseeing campaigns and managing budgets.
- Executing and overseeing marketing campaign activity timelines.
- Oversee organisation of both internal & external promotional activities, ensuring they are carried out efficiently and within agreed budgets.
Analysis and reporting:
- Provide on-going analysis and reports and recommend improvements.
- Develop and maintain systems & processes which effectively report on marketing activities effectively and efficiently.
- Provide on-going and post campaign effectiveness reports and recommend on-going improvements based on statistical analysis of marketing information.
- Forecasts spend within the allocated budget and monitor on a regular basis.
- Gain a very good understanding of the internal process to track campaigns via Google Dashboard and HubSpot with the support of the central Marketing Operations team.
Digital:
- Portfolio and event digital strategies to maximize SEO, develop Social Media tactics and drive lead generation.
- Identify and roll out a digital marketing strategy which includes the most relevant digital channels – including sites, apps, social networks, video and audio to acquire and maximise audience engagement.
Negotiation and relationship building:
- Develop and manager strategic partnerships with stakeholders Establishing and developing strategic partnerships to enhance the global presence of the brand.
- Maximising opportunities with speakers, sponsors and publications.
- Manage, monitor, maintain and regularly review relationships with key suppliers and stakeholders to ensure highest levels of service are continuously delivered.
- Engage and influence advertisers, sponsors, and exhibitors and other stakeholders such as media and industry influencers into the marketing process .
Content:
- Initiating clear strategies for creating and distributing associated content.
- Improving marketing effectiveness of marketing campaigns by writing and evaluating copy to increase response rate.
- Gain an excellent understanding of your event target profile, sell-side and buy-side persona and related pain points, your value proposition and how best to reach them via marketing strategies.
- Create marketing content based on the strategy for supporting all marketing campaigns.
- Copy write and proof-reading of all marketing materials, on and offline.
- Ensure brand websites are fully up to date with the latest marketing content and information.
- Collaborate with PR resources to deliver a timeline and relevant PR campaigns.
Database and CRM:
- Advanced segmentation and data building strategies.
- Map out the portfolio target market and develop a 6- and 12-months data acquisition strategy together with metrics and targets.
- Loyalty campaigns and use of incentives and offers to retain current clients.
- Manage HubSpot platforms for all marketing campaigns and utilize the CRM to its full capacity to support all marketing campaigns in partnership with the Marketing Operations Manager & Data Analyst Manager .
- Work with the internal database department to maintain a clean database and build additional prospects for sponsor / exhibitor / advertiser and audience acquisition.
Branding:
- Conceptualising marketing materials and ensuring studio is briefed in these concepts.
- Ensure all collateral is in keeping with Vuka Group brand guidelines and show specific brand guidelines.
- Coordinate the design, production, and mail of all marketing collateral, including publications, onsite audience material, sales brochures and additional supporting content for advertisers, sponsors, and exhibitors.
Creative ideas:
- Identifying opportunities for new methodologies and more efficient future marketing.
- Remain up to date with latest communications tools and continuously assess their deployment to improve marketing effectiveness.
Training:
- Train & develop the Marketing Co-ordinator/s.
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VUKA Group is looking for a young and dynamic Sales Executive, to join their project team in Johannesburg, to sell on multi-channel platforms including print and digital as well as a variety of other options for our clients. The ideal candidate would have experience in the B2B publishing space, and is eager to grow and learn and build relationships with key industry stakeholders.
Responsibilities:
- Consultative selling to new and existing clients
- Ability to provide solutions based on client’s objectives and needs
- Build and maintain business relationships with new and existing clients
- Creative thinking on new opportunities and sourcing new clients
- Keeping up to date with market trends and arriving at new marketing solutions to fit those trends
- Efficient sales administration
- Excellent communication skills with both clients and the internal team, and be able to articulate offerings to production team for deliverables
- Business development at industry events and trade exhibitions
- Accurate forecast abilities
- Liaise with finance department to assist with credit control when required
Key requirements:
- Excellent track record of sales performance, in particular face-to-face, including objection handling, negotiation, relationship building, problem solving
- Experience within the B2B media sales space; conferences and exhibitions
- Confidence in conversing with VP and C-level prospects at peer-to-peer level
- Demonstration of excellent market and product knowledge
- Enthusiasm, commitment to the role, and pro-activity
- Outstanding communication skills, verbal and written
- Outstanding telephone etiquette
- The ability to understand client objectives and provide solutions
- Effective organisation and time management
- The ability to work both independently and as a team player
- Motivated to reach and exceed targets
- Assertiveness and confidence
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The Production Manager develops work procedures and establishes quality standards for the production of the publications in collaboration with the rest of the publishing team. Manages and organizes daily operations involved with the production of the publications and the distributed to relevant events or subscribers globally. Coordinates publication efforts through assigning and prioritizing the work and ensures services are provided on time and is of the highest quality at the lowest possible cost; monitors supplies and schedules to ensure a smooth working environment.
Requirements:
- Minimum of 3 years traffic/production experience in a publishing/agency environment.
- Relevant tertiary education will be an advantage.
- Must be residing in Cape Town.
- Excellent project, organizational and time management skills.
- Accurate attention to details & deadline orientated.
- Strong communication skills with proven stakeholder relationship skills.
- Ability to multi-task & manage a high volume of tasks efficiently in order to meet deadlines.
- Responsible with the ability to use initiative.
- Previous experience of managing direct reports.
Responsibilities:
- Make sure that all sales contracts are loaded and accurate on company CRM system.
- Manage publishing bookings in CRM system.
- Check weekly sales reports.
- Traffic all advert and editorial material from clients, with several timeous reminders, and check to ensure materials meet our specs/ requirements.
- Work closely with Sales team to ensure that customer expectations are met.
- Occasionally assist with customers who need ads designed.
- Keep track of non-commercial items from Editors for layout.
- Manage the layout process from the time the booking is made to the time it goes to print.
- Check customer / author corrections, as well as all proof reading edits are made correctly.
- Send magazine to print and check print quality / adverts in prepress etc.
- Ensure the digital copy of the magazine is published timeously & correctly.
- Ensure digital team is aware of all digital aspects associated with any print contracts.
- Work closely with Marketing team to ensure all media partnership requirements are met.
- Assist with daily management of Production Coordinator/Assistant.
- Obtain print quotes & book upcoming print jobs into production.
- Freight bulk copies of magazines to conferences with careful attention to turnaround times, customs issues etc.
- Manage careful stock control & magazine storeroom.
- Assist Sales team with all booking queries.
- Ensure Advertisers & magazine contributors are included in distribution (print & digital).
- Load Purchase orders into PO System when required.
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