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  • Posted: Jan 15, 2025
    Deadline: Not specified
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    Meltwater helps companies make better, more informed decisions based on insights from the outside. We believe that business strategy will be increasingly shaped by insights from online data. Organizations will look outside, beyond their internal reporting systems to a world of data that is constantly growing and changing. Our customers use these insights to ...
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    Senior Analyst, Marketing Planning & Analytics (Cape Town)

    What We’re Looking For:

    • We are seeking a talented and driven marketing analyst to join our team at Meltwater. In this role, you will report to the Director, Marketing Analytics and work closely with the GTM Planning & Analytics team. Your primary focus will be on enhancing our marketing analytics and reporting capabilities by developing a robust framework that provides actionable insights for the global demand generation team. This framework will enable marketing leaders to effectively assess performance metrics, optimize budget allocation, and drive data-informed strategies that maximize ROI.
    • This role offers a high level of ownership and accountability across the entire marketing analytics process. You will be involved in co-creating the roadmap, designing and deploying new dashboards and analytics, and crafting narratives that communicate marketing performance to senior leadership. Additionally, you will have the opportunity to gain visibility into broader go-to-market initiatives, contributing to the overarching business narrative.
    • We’re looking for top 5% candidates, with the goal of finding someone who has the ambition, grit, and competence to take full advantage of the significant opportunity that this role presents. 

    What You'll Do:

    • Collaborate on Marketing Analytics Roadmap: Partner with the Director of Marketing Analytics to develop a marketing analytics roadmap.
    • Own the Marketing Data Infrastructure: Lead a work stream to unify and improve data availability from various tools and sources, ensuring that marketing program owners and stakeholders have access to reliable data models for better decision-making.
    • Develop and Manage Reporting Frameworks: Design, implement, and manage dashboards in Tableau and Salesforce to track key performance metrics and produce actionable insights (e.g., Marketing sourced ACV, funnel performance & conversion rates, cost efficiency & ROI) 
    • Drive Consistent Reporting and Insights Across Global Teams: Maintain consistent reporting cadences across the global marketing organization, using data to communicate performance, identify areas for improvement, and ultimately ensure that marketing leaders are optimally deploying resources (and time) 
    • Support Digital and Campaign Analytics: Measure the performance of digital marketing efforts, including paid social, content, email, brand campaigns, and global websites, developing insights to inform and optimize future campaigns and improve ROI.
    • Own the Narrative: Partner with the Director of Marketing Analytics to consolidate insights and produce a monthly narrative on marketing performance and impact on the overall go to market results. This narrative will be leveraged by the VP of Demand Generation to present to our CSO, CRO, CEO, and Board of Directors on results and key focus areas going forward. 

    What You'll Bring:

    • 3-5 years of experience as a Marketing Data Analyst, Data Analyst, Analytics Manager or similar role; B2B experience is a plus.
    • Strong executive presence with excellent verbal and written communication skills
    • Team player mentality with the ability to work independently toward ambitious goals
    • Willingness to occasionally work extended hours when required
    • Demonstrable experience over-performing in a fast-paced, dynamic work environment
    • Excellent organizational skills including prioritization, scheduling and time management
    • Ability to translate raw data into a compelling narrative that articulates the key takeaways / focus areas
    • Strong working knowledge of,Tableau, Salesforce, and Snowflake (or comparable)

    go to method of application »

    Senior Analyst, Marketing Planning & Analytics (Johannesburg)

    What We’re Looking For:

    • We are seeking a talented and driven marketing analyst to join our team at Meltwater. In this role, you will report to the Director, Marketing Analytics and work closely with the GTM Planning & Analytics team. Your primary focus will be on enhancing our marketing analytics and reporting capabilities by developing a robust framework that provides actionable insights for the global demand generation team. This framework will enable marketing leaders to effectively assess performance metrics, optimize budget allocation, and drive data-informed strategies that maximize ROI.
    • This role offers a high level of ownership and accountability across the entire marketing analytics process. You will be involved in co-creating the roadmap, designing and deploying new dashboards and analytics, and crafting narratives that communicate marketing performance to senior leadership. Additionally, you will have the opportunity to gain visibility into broader go-to-market initiatives, contributing to the overarching business narrative.
    • We’re looking for top 5% candidates, with the goal of finding someone who has the ambition, grit, and competence to take full advantage of the significant opportunity that this role presents. 

    What You'll Do:

    • Collaborate on Marketing Analytics Roadmap: Partner with the Director of Marketing Analytics to develop a marketing analytics roadmap.
    • Own the Marketing Data Infrastructure: Lead a work stream to unify and improve data availability from various tools and sources, ensuring that marketing program owners and stakeholders have access to reliable data models for better decision-making.
    • Develop and Manage Reporting Frameworks: Design, implement, and manage dashboards in Tableau and Salesforce to track key performance metrics and produce actionable insights (e.g., Marketing sourced ACV, funnel performance & conversion rates, cost efficiency & ROI) 
    • Drive Consistent Reporting and Insights Across Global Teams: Maintain consistent reporting cadences across the global marketing organization, using data to communicate performance, identify areas for improvement, and ultimately ensure that marketing leaders are optimally deploying resources (and time) 
    • Support Digital and Campaign Analytics: Measure the performance of digital marketing efforts, including paid social, content, email, brand campaigns, and global websites, developing insights to inform and optimize future campaigns and improve ROI.
    • Own the Narrative: Partner with the Director of Marketing Analytics to consolidate insights and produce a monthly narrative on marketing performance and impact on the overall go to market results. This narrative will be leveraged by the VP of Demand Generation to present to our CSO, CRO, CEO, and Board of Directors on results and key focus areas going forward. 

    What You'll Bring:

    • 3-5 years of experience as a Marketing Data Analyst, Data Analyst, Analytics Manager or similar role; B2B experience is a plus.
    • Strong executive presence with excellent verbal and written communication skills
    • Team player mentality with the ability to work independently toward ambitious goals
    • Willingness to occasionally work extended hours when required
    • Demonstrable experience over-performing in a fast-paced, dynamic work environment
    • Excellent organizational skills including prioritization, scheduling and time management
    • Ability to translate raw data into a compelling narrative that articulates the key takeaways / focus areas
    • Strong working knowledge of,Tableau, Salesforce, and Snowflake (or comparable)

    Method of Application

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