MANAGER: BRAND AND ADVERTISING at AVBOB South Africa

Introduction AVBOB, AFRICA'S LARGEST MUTUAL ASSURANCE SOCIETY PROVIDING A ONE-STOP FUNERAL INSURANCE AND BURIAL SOLUTION, HAS A VACANCY FOR: Job Functions Advertising Industries Insurance Specification RESPONSIBILITIES INCLUDE:

• Develop advertising strategies to increase buyer interest in products or services
• Represent the brand in an honest and integrous manner.
• Consistently work toward instilling a sense of pride of the AVBOB brand.
• Favourably position the brand amongst staff and external providers.
• Managing the process of the development and approval of service level agreements with suppliers.
• Monitor advertising and marketing initiatives to ensure that they support the achievement of the Groups strategic goals.
• Adapt strategies and implementation plans aimed at driving sales within the Group.
• Identify and implement systems to improve the effectiveness of the way in which the department renders a service to stakeholders.
• Identify new opportunities for the brand, whether related directly to advertising and marketing or not.
• Monitor projects from planning to execution to ensure they remain focused and evaluate their effectiveness.

Become innovative in the way we create communication strategies.

• Define and implement (demonstrate) operational goals in support of achieving the Group's strategic objectives.
• Willingly provides guidance to subordinates within the Group Corporate Affairs department.
• Share knowledge and opportunities with all individuals in Group Corporate Affairs.
• Evaluate identified opportunities supplied by other departments within the Group and give professional advice on the merit of the initiative.
• Negotiating contracts specifications and terms with suppliers or other external parties.
• Initiating and directing research efforts.
• Providing expert advice on marketing and advertising methods for new or existing products or service
• Overseeing advertising department operations and staff members.
• Working with staff members, suppliers and ad agencies to establish and meet projects goals and establish and enforce budgets and timelines.
• Involve subordinates in projects that will contribute favourably to the development of the individual.
• Keep subordinates informed of developments in the group and update them on any changes to policies.
• Guide junior staff in understanding what is needed to develop effective advertising.
• Collecting and analysing data and presenting it to other parties, including management and clients.
• Participating in the hiring and evaluating employees within the advertising department.

Requirements QUALIFICATION AND EXPERIENCE REQUIRED FOR THE POSITION

• Bachelor’s degree in advertising, marketing, or related field.
• 10 years experience in relevant field,
• 5 years management experience

Behavioural Competencies And Skills Required For The Position

• Understanding of design and marketing principles and techniques.
• Ability to develop strategies based on industry trends and developments.
• Exceptional organizational and multitasking skills, especially when working with multiple projects/teams.
• Excellent management, negotiation, listening, and verbal and written communication skills.
• Decisiveness and strong problem solving skills, especially under stress.
• Ability to develop and maintain relationships.