New Openings at Red Bull

• The Wholesale Specialist's main priority is representing and managing the Red Bull business with assigned Independent Wholesalers by developing and agreeing annual business plans, achieving growth, driving availability, visibility, communication and additional placements of Red Bull to enable maximum sales of all Red Bull products and priorities which lead to an increase in Distribution, Execution and Volume.

RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:

Territory Coverage

• Effective coverage of all agreed outlets at optimum frequencies in a cost effective manner as well as maintaining & developing route optimization.
• Develops working knowledge of geographic and demographic areas in assigned geography
• Ensure a sustainable Go to Market (GTM) strategy and structure in assigned geography
• Administration and development of designated area.

Perfect Store

• Maintenance and growth of Perfect Stores databases which focus on availability, distribution, pricing, visibility, additional placements and messaging
• Achieve quarterly KPI's including Perfect Store standards as well as outlet Volume growth.
• Building quality relationships through effective communication
• Influencing decision makers through presenting compelling insights and commercial proposals

Stock Management

• Managing orders to ensure Red Bull's stock keeping units (SKUs) are in stock and on display at all times
• Ensuring that stock levels necessary to secure continuous availability of Red Bull products to the consumer in all covered outlets are maintained at all times.
• Managing of free goods budget to ensure efficient and effective execution.

POS Management

• Securing (and where possible, improving) the agreed in-store presence of the Red Bull brand
• Planning & Placement of POS – Ordering & collecting of POS to ensure POS is correctly sited and up to date in all outlets
• Promotional Compliance – ensuring agreed promotions are in place and running from the first day

Budget Management

• Manage assigned budgets where applicable (Examples: incentive budgets, free goods budget, POS budget and in some cases regional account budgets)

Other

• Analyse the opportunities in the region, take proper action and implement as needed
• Create strong knowledge of and personal relationships with the top wholesalers
• Maintains strong working knowledge of all relevant Red Bull systems
• Proactively uses available reports to maximize on all opportunities including competitor intelligence
• Develops expertise with regards to product competition and distributor competition in respective area

EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:

• Proven sales track record
• FMCG experience (Wholesale preferred)
• Strong communications skills (verbal and written)
• Self-starter with initiative & attention to detail
• Ability to manage and cultivate good relationships
• Experience with basic administrative programs, Windows, Word, PowerPoint, Excel
• Local market / geographical knowledge beneficial
• Valid drivers license 

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• Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bull’s target group and are responsible for driving the brand image and product understanding on their campus and in their region. The goal of the Student Marketeer program is to reach new consumers, excite university students, increase sales, and manage the Red Bull brand on a student level (at their campus). This includes direct contact with consumers and customers, inviting product trial, in addition to working at Red Bull events to ensure an unforgettable brand experience for consumers. Student Marketeers value flexibility over a 9 to 5 job and love to work in a creative working atmosphere. 

RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:

BE A PRODUCT AND BRAND AMBASSADOR

• Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.
• Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time - answering any questions and concerns from consumers.
• Build and execute a tailored and innovative campus plan which engages students and brings the brand to life at university.
• Create a strong network, establishing and maintaining relationships with key local individuals.
• Drive the brand engagement on your Social Media handles via authentic content.
• Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.

BE A SALES EXPERT

• Build relationships with local sales account managers and ensure Red Bull is available and visible in outlet.
• Collaborate with sales to open new distribution points for Red Bull within your university campus and beyond.
• Leverage relevant assets from the world of Red Bull in order to keep Red Bull top of mind in sales accounts.
• Ensure perfect execution of defined store standards.

EXECUTIONAL EXCELLENCE

• Deliver executional excellence and show love for the details in all areas of your role.
• Share ideas and collaborate with the team through regular face-to-face and online interaction.
• Plan & report your activities via the dedicated online platform in a timely manner and with accuracy.
• Contribute to develop the media business by providing local insights, trends and overall opportunities.

EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:

• Excellent communication skills
• Charismatic, energetic, positive and outgoing personality
• Highly approachable and social with the ability to relate to different people in many occasions
• Immersed in student life with thorough understanding of the university, city & region, incl. behind-the-scenes activities & hot-spots
• Encompass a creative mindset and an entrepreneurial spirit, with a high sense of responsibility and initiative
• Ability to manage part-time work & studies and ideally available to work some evenings and weekends
• An affinity and desire to learn and apply a new range of skills, especially marketing, negotiation and sales
• Connected with a variety of influential groups and individuals on campus
• Passionate about the Red Bull brand and product
• Driver’s License preferred
• Event/project management skills and affinity to work ‘behind the scenes’
• Great team player
• Available to flexibly work part-time, including evenings and weekends

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• The Head of Key Accounts Manager is a senior sales leadership role responsible for managing the Off Premise Key Account team. This team is responsible for the sales volume and profitability targets for major national Off Premise channels and customers across South Africa. The Head of Key Account Manager needs to be able to devise a long-term strategy with medium term vision, based on thorough understanding of customers, channel trends and opportunities, with attention to detail. This senior role requires a 'hands-on' leader, who sets bullish goals, with clear expectations, ultimately delivering on key initiatives. This person needs to feel comfortable with taking calculated risks, identifying and exploiting opportunities, in order to achieve business advantages. 

RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:

Strategy

• Lead and manage the implementation of Red Bull's commercial strategy at all key customers, with the objective of being the #1 beverage brand in South Africa.
• Develop long and mid-term customer strategies in line with the overall business objective.
• Implement national price strategies and establish the customer pricing accordingly.
• Deliver a promotional plan that drives share and category growth and protects channel profitability.

Analysis and Planning

• Analyse available data sources (e.g. Nielsen, scanner and customer data) and derive customer’s growth opportunities.
• Continuously plan sales forecast and prepare trade spend budget to hit profitability targets.
• Develop plans for annual business and effective promotion.
• Prepare yearly negotiations (including different scenarios) with focus on Red Bull’s sales drivers and Red Bull’s customer spend strategy.
• Produce excellent conceptual selling decks and establish Red Bull as the category leader.

Execution

• Conduct and lead yearly negotiation process at key customers.
• Understand constitutionality and how best to use this as a part of revenue growth management.
• Agree with customers on Red Bull’s Perfect Store concept/ VIP programs/ Profit Zone concepts.

Tracking

• Lead the continuous tracking and monitoring of volume and profitability targets by using existing sales report as well as commercial reviews with KAM and controlling (CPM2) BI
• Support, prepare and discuss success of executed plans (e.g. promotions) with customers and internal stake holders to highlight Red Bull's contribution to customer's business.
• Use insights and data to manage key decisions impacting profitability, volume and share gains.
• Track trade terms and price increases to ensure full visibility across Off-Premise customers

Collaboration

• Continually research to understand customer needs better and respond with programmes (in line with the brand equity) that are mutually beneficial.
• Develop effective partnerships for Red Bull to be regarded as key supplier and engine for profitable growth.
• Strive for Category Captaincy with key strategic retailers within the energy category.
• Build strong intercompany networks and establish a close cross-functional relationship with Trade Marketing. Jointly develop winning customer category strategies and conceptual sells.

Leadership

• Lead and manage a first class Off Premise Key Accounts team, across retail, discounters and wholesale channels.
• Develop talent and capabilities of Off Premise Key Accounts team by ongoing mentorship and training.
• Provide ongoing coaching and feedback with formal target setting as well as mid term and year end review for all direct reports.
• Set and conduct meetings and tasks routines for entire team.

EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:

• University Degree, preferably Economics/Business Administration.
• A proven track record of 5-10 years professional experience in Key Account/Commercial Management, ideally with FMCG/beverage background.
• Experience and a proven track record in managing and developing successful commercial teams.
• Cross-functional experience in Trade Marketing/Consumer Marketing/Field Sales Management is a plus (not mandatory).
• Excellent network of existing contacts and trade relationships is vital.
• Proving success in managing value chains, controlling budgets, including investment and optimizing investment buckets.
• Proven success in tactical planning / strategic ability -- develop specific, valuable, innovative and commercially focused strategies but also grasp the 'bigger picture'.
• Commercial acumen -- strong understanding of sales processes and financial systems. Strategic and innovative commercial awareness. Ideally can work with SAP/BI to plan and track sales results.
• Analytical skills -- strong planning and negotiation skills with a sound understanding of financial bottom line implications of sales and marketing decisions. Able to analyse sales and customer data, take the best conclusion, develop initiatives with the highest value for the shopper, customer and Red Bull.
• Negotiation experience -- successful front line retail negotiation experience and problem-solving skills.
• Presentation skills -- demonstrate great presentation skills that provide highly relevant and commercially viable strategies/processes in a clear, concise and empowering way.
• Fluency in English (verbal & written),Other languages are an advantage