Openings at Publicis Groupe

The Role                                            

• We’re looking for a passionate Account Director to join our team, working from our Cape Town office.  
• As an Account Director, you should be someone who views marketing and advertising as a career and not a job, driven by an innate entrepreneurial spirit. You are passionate about brands, strategy and memorable campaigns, while building long-lasted and trusted relationships with your client to ensure continual business growth both for the agency and the client brand.
• We are looking for someone with an entrepreneurial, growth mindset – always looking to understand what keeps your clients up at night to proactively propose creative solutions and build their business. We are looking for someone who is passionate about brands from various sectors, no matter how big or how small, with the ability to flex across multiple clients. You should be comfortable and proficient with varied communication scales, from ATL and BTL to digital and content marketing, with equal gusto across all.
• You will be reporting into the Business Lead (positioned in Cape Town) across multiple clients and disciplines. You need to be able to hit the ground running from day 1, considering yourself to be a self-starter with a passionate drive for excellence.
• If you are curious, driven and hungry for ownership, then this role is for you!

Responsibilities

The Account Director will be responsible for: 

• Management of TTL campaigns and communication on a day-to-day basis  (experience on ATL – TV, OOH, Radio - and print production is preferable as well as digital campaign experience) across multiple client portfolios.
• Management of digital Content Marketing (editorial) content for multiple client portfolios
• Management of client expectations and service delivery by being a focal and trusted point for day-to-day interaction.
• Assisting your line manager / Business Lead in driving organic business growth within your portfolio as well as flexing into areas of new business / client wins that are acquired over time.

Qualifications

• Marketing qualification essential, ideally educated to a Diploma level
• 4 - 6 years’ experience in Account Management in Communication/ Advertising Industry
• Seamless managing the expectations of multiple stakeholders (internally and externally) to deliver according to brief, strategy and to the highest standard
• You must have experience running jobs, projects, and campaigns from start to finish with minor senior support. You should have the drive to take ownership, and develop your portfolio
• Experience driving out the production of high-quality printed material is critical 
• ATL, TV and print production is preferred
• Experience in digital is preferrable
• Experience on Chase is preferred 

Additional information

Specific Responsibilities:

• Master the clients’ business and relationships to be a true and valued client partner, being indispensable to their business, ensuring longevity and partnership
• Flex across multiple Clients and multiple communication disciplines
• Ensuring that you empower yourself with full knowledge and understanding of your client brands and with the technicalities of the deliverables so that you have smart and productive conversations
• Implement and drive efficient and effective processes that allow for consistent tracking and powerful conversations
• Full ownership of your accounts, taking accountability for all work presented and delivered
• Empower yourself to set up new Clients quickly and effectively
• Support your Business Lead in driving and meeting all financial targets
• Empower your seniors with the correct information to ensure that they correctly support you and the Client
• Have tough and honest conversations with your clients to enable your team to deliver excellence and you create trust through positive outcomes
• Have confident presentation skills with the ability to sell work effectively
• Be a strategic partner to your clients, enabling you to guide and drive better work, better business conversations, and build business
• Maintain the integrity of the creative strategy and work throughout the campaign
• Exceptional management of Client expectations
• Can manage all kinds of personalities and always strive to get the best out of each individual
• Have an excellent knowledge understanding of the Client, the agency, the strategy, and the process to deliver efficiently and to the highest quality
• Communicate with excellence, maturity and intent when writing or speaking
• Keep abreast of what is happening in the market (broad communication trends and Client competitor work) to add additional value to your client’s business
• Continuously have bigger business conversations with senior Clients to understand what’s keeping them up at night in order to proactively propose creative solutions
• Be prepared to work long hours as and when is necessary in order to deliver according to the deadline and to support the broader team
• Join in the agency culture to build strong relationships across the business
  Personal Profile

The successful new candidate will be passionate about the advertising and communications industry, highly motivated with excellent communication and problem-solving skills. The following attributes are also essential:

• An acute sense of responsibility and accountability, not afraid to own your mistakes
• Efficient, do more upfront to ensure that everything is smooth down-the-line
• Curious, always asking questions
• Saying when you don’t understand and ensuring that you gain understanding as quickly as possible – a hunger for knowledge
• Solution orientated, understanding the problems to drive the right solutions
• Proactive
• Obsessed with the finances on your accounts
• Highly organised
• Multi-tasker
• Easily self-manage
• A team player
• Enjoy working under pressure
• Working independently and collaboratively with key team members
• Hungry to learn and grow and always willing to try something new
• Thrive in an ever-changing environment
• A passion for storytelling
• An OCD for detail and a drive for perfection
• A strong desire to manage expectations and build trust both internally and externally
• Deadline awareness and ability to handle all kinds of pressure
• Taking initiative and ownership of your projects – never be a paper-pusher!
• Cool, calm, and optimistic
• Enjoying the thrill of a challenge
• Motivated by a desire to add value to Client
• Be entrepreneurial
• A sense of humour
• Celebrate the small stuff

go to method of application »

Overview

• The Above the Line (ATL) Media Planner is responsible for developing and executing effective media plans that maximize reach and impact through traditional media channels such as TV, radio, print, and outdoor advertising. The ideal candidate will have a deep understanding of the media landscape, strong analytical skills, and the ability to translate client objectives into successful media strategies.
• Some working outside the standard working hours may be necessary.

Responsibilities

Key Responsibilities:

• Produce detailed TV, radio, and print plans based on the strategies provided by the strategist.
• Assist with media strategies for ATL campaigns, including TV, radio, print, and outdoor advertising.
• Collaborate with the outdoor planner for out-of-home (OOH) plans to action bookings plus compile and deliver Proof of Flighting (POF) documents.
• Conduct market research to identify target audiences, media consumption habits, and competitive analysis.
• Produce reach curves and optimization analyses for strategic input.
• Provide guidance and analysis on the best performing titles, channels, programs, and stations for optimal delivery.
• Obtain media schedule approvals from clients.
• Assist buying team in chasing outstanding creative materials from clients and partners where needed.
• Attend internal and external client status meetings.
• Share external status meetings notes, preceding the meeting.
• Manage the CE (Cost Estimate) and PO (Purchase Order) process, ensuring accurate tracking and monitoring with the buyers.
• Plan and allocate media budgets effectively to ensure optimal reach and frequency.
• Negotiate and purchase media space and time from various media outlets.
• Monitor and analyze campaign performance, adjusting as needed to optimize results.
• Prepare and update detailed media plans, schedules, and reports for clients and internal stakeholders.
• Produce and deliver Post Campaign Reports with insights.
• Respond to global report requirements within or before the deadline.
• Maintain a good relationship and understanding of media owner platforms.
• Load Plan onto Publicis Planning tools for timely booking and billing.
• Stay updated with industry trends, new media opportunities, and emerging technologies.
• Work closely with the creative team to ensure they are aligned and deliver assets as per the strategies approved by client.
• Manage relationships with media vendors and partners.
• Ensure that your time sheets are kept up to date.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 3-5 years of experience in media planning, specifically in ATL channels.
• Strong understanding of media planning tools and software.
• Excellent analytical and numerical skills.
• Strong negotiation and communication skills.
• Ability to work under pressure and meet tight deadlines.
• Creative thinking and problem-solving abilities.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).

Preferred Qualifications:

• Experience working in a media agency environment.
• Familiarity with digital media and integrated marketing campaigns.
• Certification in media planning or a related discipline.