Senior Above the Line (ATL) Media Planner at Publicis Groupe

Overview

• The Above the Line (ATL) Media Planner is responsible for developing and executing effective media plans that maximize reach and impact through traditional media channels such as TV, radio, print, and outdoor advertising. The ideal candidate will have a deep understanding of the media landscape, strong analytical skills, and the ability to translate client objectives into successful media strategies.
• Some working outside the standard working hours may be necessary.

Responsibilities

Key Responsibilities:

• Produce detailed TV, radio, and print plans based on the strategies provided by the strategist.
• Assist with media strategies for ATL campaigns, including TV, radio, print, and outdoor advertising.
• Collaborate with the outdoor planner for out-of-home (OOH) plans to action bookings plus compile and deliver Proof of Flighting (POF) documents.
• Conduct market research to identify target audiences, media consumption habits, and competitive analysis.
• Produce reach curves and optimization analyses for strategic input.
• Provide guidance and analysis on the best performing titles, channels, programs, and stations for optimal delivery.
• Obtain media schedule approvals from clients.
• Assist buying team in chasing outstanding creative materials from clients and partners where needed.
• Attend internal and external client status meetings.
• Share external status meetings notes, preceding the meeting.
• Manage the CE (Cost Estimate) and PO (Purchase Order) process, ensuring accurate tracking and monitoring with the buyers.
• Plan and allocate media budgets effectively to ensure optimal reach and frequency.
• Negotiate and purchase media space and time from various media outlets.
• Monitor and analyze campaign performance, adjusting as needed to optimize results.
• Prepare and update detailed media plans, schedules, and reports for clients and internal stakeholders.
• Produce and deliver Post Campaign Reports with insights.
• Respond to global report requirements within or before the deadline.
• Maintain a good relationship and understanding of media owner platforms.
• Load Plan onto Publicis Planning tools for timely booking and billing.
• Stay updated with industry trends, new media opportunities, and emerging technologies.
• Work closely with the creative team to ensure they are aligned and deliver assets as per the strategies approved by client.
• Manage relationships with media vendors and partners.
• Ensure that your time sheets are kept up to date.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 3-5 years of experience in media planning, specifically in ATL channels.
• Strong understanding of media planning tools and software.
• Excellent analytical and numerical skills.
• Strong negotiation and communication skills.
• Ability to work under pressure and meet tight deadlines.
• Creative thinking and problem-solving abilities.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).

Preferred Qualifications:

• Experience working in a media agency environment.
• Familiarity with digital media and integrated marketing campaigns.
• Certification in media planning or a related discipline.