Marketing Lead Africa at Rand Merchant Bank

Job description

Role Purpose:

To manage the design and deployment of strategic marketing and communication activities for the Business Unit to drive growth and enable financial performance, market share through a competitive positioning.

• Assess and critically evaluate environmental impacts and opportunities on the implementation of strategic marketing and communication goals for the relevant Business Unit (BU)
• Adapt strategic operational plans to maintain relevance with the evolving macro-environment context
• Partner with BT and Business stakeholders to create integrated roadmaps to enable business requirements delivery
• Influence Client Value Proposition strategies for the BU and keep track of client preferences for strategic advantage
• Translate business and RMB marketing strategies into an integrated and dynamic operational marketing and communications plan and calendar for the BU
• Understand the complete range of product /service offerings provided by the BU; understand critical product differentiators as well as key revenue generators
• Work with Marketing specialists and third party agencies to develop and deliver multi-channel promotion strategies and tactics for the BU
• Leverage and optimise alternate channels to ensure effective and efficient market penetration in line with strategic business objectives ie. social and digital platforms
• Manage the operational implementation and application of corporate brand architecture policies, branding principles and brand management practices to create and leverage brand appeal and to optimise BU performance
• Partner with Marketing specialists to define communication strategies, processes and templates for the BU to ensure the integration and consistency of messaging through appropriate media and communications channels (internal and external)
• Work with Marketing specialists and Business stakeholders to manage marketing projects that cut across functional areas and disciplines within the Business Unit
• Work with the business to develop, plan and manage short- to medium-term marketing budgets taking into account business, budget priorities and constraints
• Adapt and implement best practices and standards of excellence to achieve best practice positioning and relevant marketing solutions
• Assess the effectiveness of marketing strategies/ tactics for the BU by measuring changes in stakeholder satisfaction, brand health and sentiment, client engagement and financial metrics
• Marketing Degree or Other
• Detailed understanding and application of:
• Digital marketing, client centricity
• Business to Business marketing and ways of working
• Knowledge of the Corporate Investment Bank value proposition, markets and competitors (advantageous)
• Relevant product knowledge (advantageous)
• Innovation/Creativity
• Big Picture Thinking
• Drive and Results Orientation
• Influencing and Impact
• Building Strategic Relationships

Technical Knowledge/ skills and experience

Proven track record in aligning marketing tactics to enable business strategy