Principal Specialist: Direct Marketing at Vodacom

Job description

Required

• As the direct marketing manager focusing on the Vodacom insurance product portfolio sitting in the Customer Value Management team, you will be required to
• Create and/or optimize the direct marketing strategy to x-sell insurance products into the Vodacom customer base.
• Work closely with the Vodacom insurance team in product development/enhancements and pricing.
• Engage with the Vodacom segment marketing and brand teams to influence above-the-line go-to-market strategies.
• Manage all direct marketing campaigns and corresponding channels.
• Create and manage the insurance direct marketing monthly leads through robust targeting.
• Change/optimize the outbound calling strategy focusing on KPIs which include (Contact rate, First time contact, conversion).
• Launch and manage the Vodacom insurance Omni-channel implementation.
• Create and execute automated direct marketing campaigns leveraging channels like sms, mms and in-app push notifications focusing on financial performance, optimal customer communication and targeting.
• Drive the technical capability requirements roadmap needed to further increase the efficacy of the direct marketing campaigns used to sell the Vodacom insurance suit of products.
• Provide monthly reporting and customer insights driven by analyses of key campaign performance.
• Develop and implement product lifecycles focusing on the reduction of lapsed policies.

KPI's

• Incremental insurance policies sold into the base
• Churn/lapsed policies
• Matric
• 6-8 years experience in a similar role
• Bachelors or honours degree in marketing / statistics / Actuarial Science or similar
• MBA a plus but not essential