SEM Manager at Snapt

Job description

Job Summary

Our ideal candidate has 2+ years of SEM experience and is looking to learn a lot more. An analytical mind, natural curiosity and an interest in the SEM industry are a must. Snapt offers the opportunity to learn quickly in a hands-on, fast-paced environment, so we are looking for someone that shares our passion for online marketing and who possesses a desire to have a big impact in a fast growing company.

Key Responsibilities

Google Adwords:

• New Keyword Development and Testing
• Monitor and analyze campaigns to meet revenue goals
• Hands-on Bid Optimization
• Ad Copy-Writing and Testing
• Developing Testing Plans, Implementing New Strategies and Measuring the Results
• Search Engine Optimization
• Competitive & Market Analysis
• Perform Search Engine Ranking Reports
• Landing Page Optimization
• Collaborating with the Sales and Marketing Teams to Drive Unified Consumer Experience
• A/B testing of page designs to maximize conversions
• Pushing our SEM Strategies beyond industry Best Practices
• Communication to team and management on project development, timelines, and results

Requirements

Required Experience:

• Hands-on experience in Google AdWords campaign management
• Experience working with Google Analytics performing deep-dive analysis to drive search marketing efforts.
• Strong analytical and problem solving abilities.
• Outstanding verbal and written communication.
• Excellent time management skills for working in an organized, fast-paced environment
• Bachelor’s Degree in marketing, computer science, or related field preferred

Desired Experience

• Google Adwords and Analytics Certifications
• Prior experience with HTML / CSS development