CHANNEL MARKETING MANAGER (B2B+B2C) at Philips Lighting

Job description

Key Competencies/ Proficiency

• Has strong understanding of channel marketing with B2B or B2C marketing priorities
• Understands engineering and sales functions
• Strong cross-functional team/project management, interpersonal, and influencing skills.
• Strong analytical skills, especially in areas of measuring marketing effectiveness and gaining customer insights.
• Advanced presentation and Public Speaking skills
• Networking
• Competitor orientation
• Builds High Performing Teams
• Preferable experience in Retail, Trade or professional segments

Qualification

• Bachelor degree Business Administrations in marketing/sales or a related discipline, Masters degree in Marketing will be added advantage.
• Mandatory: 5+ years in market/customer facing operations involving different go-to-market models, minimum 3 years Channel marketing experience is must.
• Minimum 5 years, maximum 10 years

Experience

Age & Gender Pref:

Less than 40 years

Job Profile in Brief

• Responsible for implementing the commercial policy in the respective market.
• You define and execute the Go-To-Market strategy for specific Channel in cooperation with sales & marketing (product & marcom)
• Manage channel conflicts in the market.
• Drives channel segmentation
• Drives consistent channel strategy and in store/ shopper marketing activities
• Supports channel offer optimization
• Collaborates with marketing, sales and channel/account management to define and deliver tools and programs that are effective, sustainable, scalable and measurable.
• Leads partner-related launch efforts for products, services and platforms.
• Manages revenues and IGM targets within the assigned Channel
• Develops metrics, forecasts, analyzes, and reports monthly on channel marketing spend and return by account. Adjust plans & objectives when appropriate.
• Designs Channel activities and programs focused on Channel market needs
• Defines operating principles and rules of engagement with customers
• Drives cross functional collaboration, strategic focus and organization agility.
• Influences a winning spirit, embedding our culture in the channel sales teams.