Job opening at Clicks Group

Job description

We are launching our In-House Digital Marketing Agency and are on the hunt for outstanding, Creative Thinkers and Innovative Doers that will join us towards our journey of Digital evolution.

Overview

To efficiently execute the end-to-end email marketing strategy, including planning, segmentation and targeting, set-up, testing, deployment, reporting and optimization.

Purpose and Objectives

• To co-ordinate the full email lifecycle, including planning, briefing, list segmentation, testing, deployment and performance reporting.
• Responsible for owning the email marketing content calendar, working with teams across the business to plan and prioritise content  in line with the brand calendar.
• To create comprehensive briefs representing business objectives enabling efficient creative production.
• Ensure segmented customer lists are briefed and timeously available and maintained for deployment.
• To brief and approve the email design to the digital account manager, ensuring adherence with templates and digital brand CI, ensuring emails render properly across different browsers and devices.
• To work with the digital designers and copywriters to craft compelling, relevant and timely email content and subject lines to effectively engage our customers.
• Accountable for final QA before deployment, paying attention to the email detail including the correct product and promotion information.
• To manage the email and SMS deployment platform.
• Report and circulate email scorecards and use to analyse key metrics (open rates, CTR’s, visits, conversion rate and revenue) of campaign performance in order to provide insights and actionable recommendations.
• To work with the Digital Marketing Manager to evaluate new opportunities for customer segmentation and personalization to bring the right message to the right customer at the right time.
• To work closely with the Omni-channel team to ensure commercial decision-making in driving quality traffic to the website.

Requirements

Job Related Knowledge

• Knowledge of email marketing specialist and direct marketing in general
• An understanding of the principles of CRM and database segmentation
• Knowledge of email marketing platforms

Job Related Skills

• Strong planning and prioritisation skills - able to be self-directed and deliver on deadlines
• Excellent project management as well as interpersonal and organizational skills
• Attention to detail
• Data oriented and analytical mind-set – a passion for optimization and A/B testing
• An ability to report on performance metrics
• A strong understanding of the optimization techniques for email
• Proactive and inquisitive thinking. Understands and monitors competitive landscape, provides insight and recommendations to drive the email channel forward as best in class

Job Experience

• Experience in planning, implementing and analysing online marketing initiatives. (3-5 years)
• Experience in working with email marketing tools and platforms
• 3 years of demonstrated success in email, direct marketing or CRM roles

Education

• Bachelor’s degree
• Digital Marketing / communication
• Project Management
• Data analytics

Job Related Competencies

• Deciding and Initiating Action
• Applying Expertise and Technology
• Analysing
• Adapting and Responding to Change
• Coping with Pressures and Setbacks
• Achieving Personal Work Goals and Objectives