Digital Media Planner at Initiative Media South Africa

Job description

Overview:

Initiative Media is looking for a Digital Media Planner with experience in SEM, paid social and display advertising. This role is responsible for planning, executing, optimising and reporting on paid digital media campaigns.

Responsiblities:

• The digital planner is responsible for working with clients, agencies, sites/publishers and internal departments to plan, buy and traffic all digital media.
• Utilize experience and expertise to oversee the execution of campaigns from beginning to end.
• Participates in development and management of effective digital media plans and buys under the supervision of the strategist.
• Ensures creative team is apprised of changes to the placements by producing the Creative Chaselist.
• Creates and maintains media plans including changes, budgeting, and execution, reporting, optimization and invoice reconciliation (when needed).
• Stays apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets.
• Develops and fosters strong relationships with media partners.
• Provides campaign effectiveness reports to the strategist, and recommends optimizations when appropriate to improve media performance.
• Updates digital schedules using weekly spend tracking reports.
• Excellent understanding of online media planning, implementation and optimizations.
• Understands how digital fits in the overall client marketing/media.
• Exceptional organizational and communication skills to work closely with and build relationships with creative and PR teams.

Requirements:

• Expertise with Google Analytics and Adwords: search, display, video
• Expertise with paid social media: Facebook, Intstagram and Twitter
• Google certification or Facebook Blueprint certfication is beneficial
• Experience managing programmatic and retargeting campaigns 
• Experience managing publishers, and client-facing communication
• Excellent written and verbal communcation
• A minimum of 1 year's experience
• Self-motivated
• Process driven
• Deadline conscious
• Attentitive to detail
• Analytical