Digital Marketing Campaign Manager at Lima Bean

Job description

We are looking for a driven, creative individual with at least 1 year’s experience in digital marketing campaign management to join our expanding team. The ideal candidate has an aptitude for growth and is passionate about delivering work of an exceptional standard across a number of key client accounts. We value self-motivation and accountability above all.

RESPONSIBILITIES:

• Assist in planning; briefing and coordinating all digital marketing campaigns for Lima Bean clients, including all performance marketing channels, email campaign management, social media marketing.
• Develop, contribute to and execute integrated digital marketing campaigns with the creative team.
• Do copywriting for all relevant campaigns and marketing assets.
• Manage allocated performance marketing budgets for relevant clients.
• Do monthly and/or weekly reports on all relevant accounts.
• Measure and report performance of all digital marketing campaigns, and assess
• against goals (ROI and KPIs) weekly and monthly.
• Conduct market research and competitor analysis when required.
• Assist with the implementation of campaign optimization tools and technologies.
• Manage the production and distribution of marketing assets while ensuring that creative libraries are kept up to date.

REQUIREMENTS:

Essential:

• At least 1-2 years’ post-university digital marketing campaign management work experience across various media essential.
• Bachelor’s degree in Marketing major (or similar).
• Digital Marketing qualification preferred
• Working knowledge of Google Analytics essential.

Skills and experience required:

• Good understanding of digital marketing and marketing principles.
• Excellent knowledge of digital media channels, metrics, planning, and technology, including Google Adwords, Facebook, and Instagram.
• Knowledge of SEO optimization.
• Experience in Email Sending Platforms such as Mail Chimp, Campaign Monitor, and Everlytic.
• Strong data analysis skills essential and campaign performance reporting.
• Experience working with Google Analytics, specifically to identify trends/opportunities.
• Good written and verbal communication skills, copy editing ability.
• Show high attention to detail, very well-organized.
• Keen problem solver – innovative/pro-active and well-developed troubleshooting skills.
• Flexible/agile, self-aware and a creative thinker.
• Meets deadlines but not at the expense of quality output.
• Team player, willing to help others grow.
• Basic understanding of design and layout.

Beneficial

• Basic design skills and knowledge of Sketch and Photoshop.
• Working knowledge of HTML, CSS, and JavaScript development and constraints beneficial.