Barloworld Equipment is the Southern African dealer for Cat Earthmoving Equipment, with operations in South Africa, Lesotho, Swaziland, Namibia, Angola, Botswana, Zambia, Mozambique and joint ventures in the Democratic Republic of Congo. Barloworld Equipment also holds full ownership of the main dealership on the Iberian peninsular and has recently completed...
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Be responsible for planning, executing measure and optimising our digital marketing activity to ensure sales, customer acquisition and gain in market share.
Implement the digital marketing strategy for our paid (online media, PPC, Social Media and Display advertising) and non-paid (SEO, Referral) activity.
Analytical with the ability to perform CTR, conversion, spend and creative analysis to identify growth/ optimisation opportunities
Continuously measure the performance of marketing campaigns using the relevant tools (incl. Google Adwords, Google Analytics and Facebook platforms) to identify areas for improvement
Provide regular weekly/monthly/quarterly reporting, in each case providing key insights, make up plans where necessary and recommendations for future growth
Support the ongoing improvement of our tracking and measurement
Develop and execute a testing program for our digital marketing activity
Requirements of Candidates
Grade 12 (Matric)
Marketing/Digital Diploma
Proven work experience in managing and developing online content – strong background and experience in digital marketing
SEO professional accreditation
Copy Writing
Expertise in online/digital marketing and CMS management
2 Years experience
Solid analytical skills
Passionate about search and digital marketing
Must be able to think strategically and enjoy executing at a practical level
Must enjoy problem-solving and be able to take initiative to solve issues quickly
Must have excellent communication skills and ability to work well with a dynamic group of people
Deadline driven with a sense of urgency to get the work done
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