Digital Marketing Specialist at Barloworld Equipment

Job Description

Outputs

• Be responsible for planning, executing measure and optimising our digital marketing activity to ensure sales, customer acquisition and gain in market share.
• Implement the digital marketing strategy for our paid (online media, PPC, Social Media and Display advertising) and non-paid (SEO, Referral) activity.
• Analytical with the ability to perform CTR, conversion, spend and creative analysis to identify growth/ optimisation opportunities
• Continuously measure the performance of marketing campaigns using the relevant tools (incl. Google Adwords, Google Analytics and Facebook platforms) to identify areas for improvement
• Provide regular weekly/monthly/quarterly reporting, in each case providing key insights, make up plans where necessary and recommendations for future growth
• Support the ongoing improvement of our tracking and measurement
• Develop and execute a testing program for our digital marketing activity

Requirements of Candidates

• Grade 12 (Matric)
• Marketing/Digital Diploma
• Proven work experience in managing and developing online content – strong background and experience in digital marketing
• SEO professional accreditation
• Copy Writing
• Expertise in online/digital marketing and CMS management
• 2 Years experience
• Solid analytical skills
• Passionate about search and digital marketing
• Must be able to think strategically and enjoy executing at a practical level
• Must enjoy problem-solving and be able to take initiative to solve issues quickly
• Must have excellent communication skills and ability to work well with a dynamic group of people
• Deadline driven with a sense of urgency to get the work done
• Attention for detail.