Digital Support Specialist at Caxton Digital

Job Description

The Digital Support Specialist will help in implementing Caxton’s digital community strategy in its KwaZulu-Natal branches. This requires strong coordination with the Caxton Editorial, Marketing and Branch Management teams to support their respective missions, ensuring best practise and consistency in cultivating a strong editorial offering on the title site websites.

Responsibilities:

• Assisting in the roll-out and support of the local KwaZulu-Natal newspaper websites
• Coordinating with stakeholders across the Caxton businesses, to ensure the delivery of professional content
• Work with the Caxton teams in branches to ensure sites and social media platforms are up to date, have relevant content, and adequately represent their community
• Help train and assist Branches in the use of the CMS system(including enhancements), online reporting, and social media
• Act as an advocate of Caxton’s Digital team, engaging in dialogues and answering questions where appropriate
• Helping build a core audience for the site’s brands through quality content and marketing initiatives
• Monitor effective benchmarks for measuring the growth of the sites, and analyse, review, and report on effectiveness of new initiatives
• Regularly feedback insights gained from the Marketing and Editorial teams as well as Branch Managers, to help them evolve their strategies in a timely fashion
• Monitor online trends within communities, social media, and the larger media landscape

Basic requirements:

• Relevant degree qualification
• 2-3 years media experience
• Driver’s license
• Own transport

Additional requirements

• Skilled in Google Analytics, MS Office, Adobe Creative Suite
• Online media experience (in addition to news media experience)
• The successful applicant must be willing to travel and spend time away from home
• Strong writing and editing skills
• Basic knowledge of HTML.