Marketing Manager Central West Africa at Abbott

Main Responsibilities & Duties

Development of local commercial, marketing and promotional plans:

• Develop regional marketing plans in alignment with the regional and global plans
• Deliver and regularly track the execution of the marketing initiatives on the plan
• Manage local promotional plans (including exhibition, symposia, marketing collateral, sales tools, digital and PR content)
• Participate in product launch projects from early stages and drive the local launches
• Manage the marketing expenses budget, according to the annual marketing plan and with accountability towards the Marketing Manager Lead direction.  Collaborate with the local Commercial and Finance heads for the tracking and management of the budget.

Customer Centricity and deep understanding of regional markets:

• Customer segments mapping (size, patient pathway, reimbursement, stakeholders, value proposition, opportunity assessment)
• Product features/benefits, product utilization and customer insights
• Competitor intelligence
• Market dynamics (growth/decline key drivers, PESTLE analysis)

Routine participation in strategy alignment and sales effectiveness:

• New product launch plans (including pre-launch phases deliverables)
• Provide input and align with Region/BU (customer segmentation, value proposition, product positioning, competition, pricing)

Routine participation in sales effectiveness:

• Roll-out marketing plans and sales tactics at sales meetings
• Track and report progress of annual tactical plans
• Collaborate with the commercial director and finance partner in the management of pricing to achieve profitability goals
• Collaborate with ID Sales Scientific Liaison and Medical Affairs, using own products expertise on required support to sales teams that shall successfully impact sales process
• Conduct business analysis and monitor key performance indicators
• Monitor training needs and collaborate with application specialist to deploy training (marketing strategy & product training)
• Collaboration with regional and global teams in the management of relationships with clinical experts and opinion leaders
• Participation to ad-hoc special projects (regional / global)

Relationships, main contacts

• Internal: Local Commercial Directors, Sales Managers, Therapeutic Area Managers, Regional Marketing Managers, Global Product Managers/Directors, Commercial Teams, Scientific Affairs, Application Specialists
• External: Key customers, KOL, Commercial and Scientific Partners, Agencies

Requirements 

• Proven minimum3- 5 years marketing experience in diagnostics arena, or other healthcare (Pharmaceutical/ Medical Devices) area is essential and with experience in the CWA cluster
• Proficiency in spoken and written English and French is ESSENTIAL
• A Tertiary qualification in Health Science OR Marketing or Business -related equivalent is preferred.
• Proven marketing and sales success track record, with strengths in both strategic and tactical management
• Proven ability to deliver goals in a fast-paced, matrixed organization
• Proven ability to effectively communicate & collaborate with all key stakeholders at higher and lower reporting levels
• IT/office Tools, use of core functional processes (e.g. Outlook, CRM software, SAP, Concur, Workday, WebEx or equivalent), Salesforce. Com and PowerBI knowledge is considered an asset
• Travel requirement into these markets may be up to 50%