Head of Digital Optimisation and Content at Vitamin T

Job description

This newly created, key senior leadership position, is an exciting role that brings a brand alive and works within the onsite Digital Experience team for a national retailer.

What You'll Do

• Work with Brand and Marketing teams to translate campaigns to Digital.
• Encourage the use of the Digital channel to amplify brand messages
• Integrate media activity and encourage digital spend/activations.
• Work with the Online Marketing teams to ensure end to end executions.
• Manage a Design and Production team made up creatives and developers.
• Create landing pages for brand and marketing campaigns.
• Optimise CTA’s
• Management of a Product Data team consisting Product specialists and coordinators.
• Accountable for the merchandising and ranging of products to the online store in line with business strategy.
• Proactively look for ways to improve processes and the execution of content onto the site.
• Work with Analytics team to identify the performance of digital website.
• Implement a CRO strategy to maximise customer conversion and engagement.

What You'll Need To Succeed

• At least 7 years' experience within Digital
• Strong time, scheduling and project management experience.
• Experience in Digital Content
• Experience in Digital Media
• Experience in Brand Marketing
• Experience with media optimisation
• Experience in Online Retail
• Creative agency and brand work experience