Marketing Manager at Nedbank

Job Purpose

• Drive the execution of marketing plans within an agile squad environment by translating strategic objectives into actionable sprint deliverables.
• Ensure integrated campaigns are delivered on time, within scope, and to quality standards across multiple channels.
• Act as the operational anchor for the squad removing blockers, managing approvals, and enabling continuous optimisation so that marketing initiatives achieve measurable business and customer outcomes.

Key Responsibilities

• Campaign Delivery: Own end-to-end execution of marketing campaigns, ensuring timing plans, asset readiness, and approvals are met for on-time launches.
• Agile Ways of Working: Facilitate daily stand-ups, sprint planning, reviews, and retrospectives; maintain transparency through Jira boards and status reporting.
• Stakeholder Coordination: Collaborate with Marketing Leads, Tribe Leads, studio, agencies, and cross-functional teams to align priorities and resolve delivery challenges.
• Quality & Compliance: Uphold governance standards, brand guidelines, and regulatory requirements across all campaign outputs.
• Performance Optimisation: Implement AB testing, monitor in-flight performance, and drive adjustments to improve conversion and engagement metrics.
• Budget & Supplier Management: Track spend against plan, manage supplier deliverables, and report variances to ensure cost efficiency.
• Insights & Reporting: Consolidate post-campaign learnings and performance analytics to inform future sprints and continuous improvement.

People Specification

Essential Qualifications - NQF Level

• Diploma in marketing or project management
• Advanced Diplomas/National 1st Degrees

Preferred Qualification

• Diploma or Degree in Marketing, Communications, or related field.

Minimum Experience Level

• Minimum 5+ years in marketing roles and campaign execution.
• Proven ability to manage multi-channel campaigns (BTL and ATL) and deliver results in a fast-paced environment.
• Strong stakeholder engagement and agency management experience.
• Demonstrated capability in digital marketing, including SEO, paid social, and lead generation.
• Solid understanding of budget management, reporting, and supplier cost analysis.
• Familiarity with project management tools (e.g., JIRA – training available internally).

Technical / Professional Knowledge

• Accounting principles
• Communication Strategies
• Governance, Risk and Controls
• Decision-making process
• Company/Division/Cluster/Business Unit specific business knowledge
• Understanding of branding & brand building principles and techniques as drivers of marketing strategy
• Writing of briefs and verbal articulation thereof to internal and external stakeholders
• Good understanding of either Google or Adobe analytics including tagging, linking and tracking of customer journeys and digital marketing practices.

Behavioural Competencies

• Building Partnerships
• Communication
• Customer Focus
• Decision Making
• Initiating Action
• Innovation
• Work Standards
• Quality Orientation