Key Accounts Marketer at Pfizer

Job description

Role Description

Job Description

• Develop and manage strategy for the retail pharmacy and hospital channels. Incorporate TA/ brand strategies to create holistic value propositions for the retail and hospital customers, thus driving product growth as well as supporting key account metrics.
• Key Performance Outputs Develop and manage strategy for the retail pharmacy and hospital channels. Incorporate TA/ brand strategies to create holistic value propositions for the retail and hospital customers, thus driving product growth as well as supporting key account metrics.

Responsibilities include: 

• Financial: Deliver on revenue of the identified strategic plans and activities, following accurate analysis of data for each initiative and feedback to management
• Set up; monitor and track ROI of expenditure on identified programs, carefully managing investment Strategy development, for retail pharmacies and hospital groups
• Collaborate with Key Account Managers to understand customer needs Collaborate with marketers (Ambulatory and CC Managers; digital marketer) to understand existing Pfizer programs and offerings * Identify value add programs to maximize revenue
• Develop and implement core materials in line with the key account plans Advance proposals to senior management for endorsement
• Lead on activities to understand and address opportunities and challenges for key accounts (retail pharmacy and hospital groups) 
• Collaborate with key accounts colleagues, to drive effective execution of campaigns and programs, across ambulatory and critical care
• Ensure close alignment between brand strategy and customer needs * Align key stakeholders - medical, marketing, management, H&V, regulatory, sales etc - to plan and deliver on business objectives and tactical activities for key accounts
• Establish effective peer relationships and strong cross-functional collaboration and communication * Vendor management
• Identification of gaps or opportunities, within the key accounts realm and the development of suitable solutions or ideas to meet Pfizer and customer needs * Identify metrics to measure success of programs * Forecast and track ROI of programs
• Delivery on revenue achievement for identified activities * Forecasting and management of expenses allocated to key accounts
• Vendor management for key account specific initiatives
• Embrace and display the PEH culture traits Shared Accountability Development of hospital strategies/ key accounts value adds and retail initiatives, with marketing and sales * Development of Op Plan, in conjunction with sales and marketing
• Expense allocation and tracking of activities, with key account colleagues and marketing

Reporting Structure

Reports to: Channel Marketer Direct reports: None

Minimum Requirements

• Commercial experience is required, including brand management and involvement in Key Account Management Marketing qualification would be a plus

Technical Skills

• Demonstrated track record of ability to influence others without authority and collaborating to deliver on outputs and results
• Proven ability to perform effectively in a complex, changing environment, Strong interpersonal skills are required, as well as good verbal communication and presentation skills
• Well-organized with the ability to be flexible, an ability to prioritize multiple demands and effectively perform in a matrix organization
• Strategic skills, including creativity and effectiveness in identifying and addressing major strategic challenges (e.g., new competition, shifting market environment) and the ability to balance short-term needs with long-term vision
• Strategic and Operational Business/Marketing Planning capability, which will be pivotal in identifying, communicating and garnering resources to support commercial ideas.
• Ability to facilitate open discussion and debate among key stakeholders and build internal and external relationships through partnering, anticipating needs, fulfilling expectations

Behavioural Skills and Attributes

• Demonstrates business acumen
• Acts decisively
• Seizes accountability
• Holds people accountable
• Leads change
• Self-awareness 
• Builds effective teams (cross-functional)

APPOINTMENT WILL BE MADE IN ACCORDANCE WITH THE COMPANY'S EMPLOYMENT EQUITY PLAN - NO NON -SOUTH AFRICAN CITIZENS CAN BE CONSIDERED IN RESPECT OF THIS PLAN