Assistant Brand Manager at Unilever

Job description

Main Job Purpose

• To support the Brand Building Manager in enhancing a brand's equity and market share directly through advertising campaigns (above and below the line from TV to point of sale) and landing innovations in the market and indirectly through promotions such as cause championing or event sponsorship.
• Develop an in-depth understanding and become an expert in regional markets – the business environment in which the brands compete, including category segments, competitors and channels.
• Responsible for building a holistic understanding of our consumers and shoppers.
• Plays a key role in managing the brands as a business unit – forecasting volume, managing budgets and tracking business performance.
• Innovation & Renovation

JOB SUMMARY

• Manages small innovation projects or clearly defined sections of a bigger project coached/supervised by brand building manager.
• Assists in the development of consumer insights and the development of global innovation (including packaging) and communication programmes working closely with the CMI team, agencies and other functional teams ie. Customer, supply chain, finance to ensure excellent delivery and implementation.
• Accountable for the analysis of brand performance and brand health by constantly evaluating performance of regional support activities and in-store implementation against measurable objectives in key countries. This includes the monitoring of progress against key trial and awareness measures and initiating measuring the effectiveness and ROI of key activities.
• Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.

BRAND MARKETING PLANS (BMP)

Assists in the translation of Brand Marketing Plan into action.

IN MARKET ACTIVITIES

• Applying understanding consumers and shoppers insights
• Developing detailed brand activity plans
• Executing and monitoring activities in Trade

Key Requirements

• Marketing Degree/Diploma
• At least 3-5 years’ experience in a marketing/brand role
• Project Management
• Proven track record of developing brand plans that build equity and business
• Experience within creating/deploying integrated communications

Location

South Africa-KwaZulu-Natal-Durban-Unilever La Lucia Ridge Office