Senior Digital Marketing Officer at Iemas Financial Services

Job description

Job Purpose

The successful candidate will be responsible for the planning, implementing, measuring and optimisation of the entire digital marketing function including new digital platform developments and supervision of a small team.

Minimum requirements

• Post-school qualification in Marketing or a related field
• Degree in Marketing will be an advantage
• Computer literate

Qualification in Google analytics will be an advantage

Experience

• 5 years’ operational work experience in Digital Marketing, with a strong focus on Search Engine Optimisation and Pay per Click (SEO & PPC), Social Media, Content Marketing and Website Optimisation
• 5 years’ operational exposure to Web analytic tools (Google Analytics)
• A minimum of 3 years’ work experience in Email solutions and Content Management Systems (CMS)
• Experience in and understanding of Customer Relationship Management (CRM) will be an advantage

Knowledge & Skills

• Knowledge of Project management principles
• Knowledge of digital marketing platforms, digital optimisation and content marketing
• Should be methodical and precise
• Ability to multi task
• Excellent written and oral communication in English

Duties

• Provide input in defining Iemas's digital marketing strategy
• Develop the digital strategy implementation plan and execute
• Compile and manage the budget and manage expenses in line with approved budget
• Ensure digital platforms are designed, developed and maintained.
• Identify and recommend required infrastructure and resources to deliver on agreed strategies and plans
• Prepare social media content plans and ensure that they are published timely and effectively per platform
• Effective monitoring and reporting of the Digital Platform to better optimise integrated marketing plans
• Implementation and management of digital campaigns
• Investigate, evaluate, and recommend new digital marketing technologies
• Team supervision and management