Grower and Channel Marketing Manager-Potatoes and Vegetables at Bayer

Job description

Major Tasks and Responsibilities

• Ensure the activation of the local go-to-market crop strategy to our customer and channel linked to Potatoes and Vegetables
• Develop and implement approved Campaign Plans which include the Go To Market Plan for Potato and Vegetables.
• Manage portfolio and design our GTM strategy and ensure efficient roll out to Customer and Channel.
• Act as the key marketing contact for the Southern Africa Cluster (RSA and SAC), ensuring effective implementation of go-to-market strategy based on customer segmentation and the tactical marketing plan.
• Identify market opportunities for customer engagement on a face-to-face level.
• Generate customer insights (e.g., customer needs, journeys, buying behaviour, etc.) to support value propositions and find opportunities for ad-hoc marketing campaigns, cross selling and up selling.
• Conduct ad-hoc customer surveys, Customer advisory focus groups and other market research as required to inform go-to-market decisions.
• Optimise and utilise market research (CEC, BFAP, Potato SA, Vinpro, CRI etc.) into meaningful insights that can be activated through marketing and sales tactics (e.g. segmentations, campaigns).
• Understand customers’ and channel needs and behaviours and align to our offers linked to the development of new services and programs and the communication thereof.
• Generate ideas for new customer interaction strategies and campaigns based on customer data.
• Develop proposals for how Crop Science products can bring value to local food chain players’ final product; leverage concepts developed by global food chain management.
• Proactively screen the impact of environmental changes on ALS and suggest suitable back-up/ fall-back options for relevant MWBs.
• Define value proposition for services provided both independently and as part of integrated solutions; customize value propositions by customer segment, and educate Marketing and Sales colleagues how to communicate/push these services/solutions effectively.
• Establish and manage partnerships with services suppliers.
• Monitor effectiveness of services implementation.
• Promote mind set shift internally/externally from using discounts/rebates to using services as a driver of customer loyalty.
• Provide input for regional portfolio strategies to ensure availability of services that require scale and are managed on regional level.
• Design, role out, monitor customer incentive/loyalty programs and campaigns to channel, sales, SAC.
• Implement digital communication tools (e.g., web, phone, tablet, etc.) in order to support our customer.
• Provide and approve web content and social media for products, services, solutions and special initiatives.
• Partner with Branding Manager and outside agencies to develop and implement innovative communications strategies, plans and metrics that enhance brand awareness and relevancy.
• Disseminate information and provide training for internal stakeholders
• Who you are:

Qualification and Experience:

• B Sc or Higher Diploma in biological sciences
• At least 5 years experience in a Crop Protection Environment
• Good Writing and Communication Skills
• Proficience in MS Office Packages - Powerpoint, Word and Excel.

Leadership:

• Ability to identify opportunities and exploit them.
• Self-disciplined, team player with passion to learn, achieve and succeed.
• Ability to operate with minimum supervision, with accountability for actions and decisions.
• Be a result oriented, honest team player and hardworking.
• Strong leadership and management skills with ability to influence others.
• Good interpersonal, communication and networking skills.
• Ability to think strategically, with good business acumen.
• Ability to operate with minimum supervision, with accountability for actions and decisions