ONLY OPEN TO SOUTH AFRICAN CITIZENS
Job Overview
To provide a product, marketing and communications management function according to specified processes in order to optimize revenue, market share, profitability and customer satisfaction. In addition, to build and maintain brand usage and performance in compliance to the Company's Integrity & Anti Bribery Codes, Conflict of Interest Policy & S.H.E. requirements and to perform delegated S.H.E. tasks and duties & to inform superior about deviations.
Key Duties And Responsibilities
Job Overview
To provide a product, marketing and communications management function according to specified processes in order to optimize revenue, market share, profitability and customer satisfaction. In addition, to build and maintain brand usage and performance in compliance to the Company's Integrity & Anti Bribery Codes, Conflict of Interest Policy & S.H.E. requirements and to perform delegated S.H.E. tasks and duties & to inform superior about deviations.
Key Duties And Responsibilities
- Vehicle specification, pricing and positioning: To prepare and develop vehicle specification and price lists with Marketing/external supplier. To analyse competitive intelligence and price adjusted studies in relation to MB Vans overall product and brand strategy.
- Marketing Strategy for Vans: Develop a comprehensive Product and Marketing Strategy for Mercedes-Benz Vans that ensures clear positioning for the brand that includes relevant Value Chain partners were applicable.
- Brand Communication Strategy: for all product launches and facelift campaigns. In conjunction with the extended marketing communications team (including our agencies), develop local vehicle positioning and integrated through the line campaign strategies, that support international campaign and brand guidelines as well as budget abilities and timeline requirements.
- Product & Liaison and Assistance: To attend to all customer, dealers and BodyBuilder queries and provide any assistance and information required on products, to ensure customer satisfaction.
- Product Launches: In alignment with the events team, develop concepts in line with the brand marketing strategy and positioning, as well as CI. Manage the events team in the activation of all launches (owner of the event).
- Market analysis and new model introduction: To compile all viability and feasibility studies for new models and for existing models in line with overall MB product strategy and Equipment adjusted pricing done for all models vs competition. Analysis of value chain competitiveness including parts baskets, driver training and maintenance contracts.
- Vehicle Point of Sales and Training Material support: To provide Accurate and Competitive product information by verifying specifications and vehicle positioning for both Dealer POS, USP and Training as developed by Marketing and Daimler Training Academy, respectively.
- Master coded execution list: To extract and upload all master data product information and to actively manage this on a daily basis.
- Compliance: Comply with all MBSA Compliance policies, rules and regulations. Ensure that MBSA is not placed in disrepute by your behaviour/conduct during and after work hours.
- 3-5 years’ experience in a marketing environment
- Experience in the automotive industry - MB brands (an advantage)
- General knowledge of the vehicle market and trends
- Product and parts specification and features
- Technical knowledge an advantage
- Computer Literacy
- Matric plus 3 year degree/diploma (360 credits)
- Engineering or Marketing related qualification an advantage