Corn and Sunflower Lead (South) at Syngenta

Job description

ROLE PURPOSE

• Lead the development & implementation of innovative & targeted marketing campaigns to achieve the growth and revenue goals of the New Markets & CU Africa Clusters.
• Operational Support to drive sales of Sunflower seed within ZA through licensing and also in Export markets
• Actively contribute to achieving excellence in marketing and sales capabilities in the Clusters
• Key contributor into the Territory Crop Marketing Plans, their implementation and monitoring in the local Commercial Unit

ACCOUNTABILITIES

• Marketing Campaign Prioritization
• Work with Asset Managers to agree the prioritisation of marketing campaigns that best support our strategies and deliver our sales & profit targets
• Help Asset Managers & Technical Teams to provide information that will equip the CUs to construct innovative campaigns that reach the selected customer target groups
• Work with Asset Managers and Technical Teams to develop New Product Introduction launch plans.
• Marketing Campaign Development / Scoping
• Lead cross-functional Campaign Teams (incl. Asset Managers as required, Technical Support, Sales, etc.) to develop Marketing campaigns
• Develop Marketing Campaign Plans and ensure that Marketing Campaigns are clearly scoped (value proposition, customer segments, timelines, KPIs, budget, etc.).
• Provide marketing input/objectives to guide trial set-up for the CU Technical Support & Sales teams (Demo & Farm Trials)
• Collaborate across Asset Management to produce customer and crop focused campaigns where appropriate
• Construct clear campaign communication briefs for Marketing Services to build with appropriate agencies where required
• Marketing Campaign Implementation & Review
• Deliver crop tactical marketing and campaign plans and to support commercial team and ensure delivery of maximum market share and profitable growth
• Campaign execution: Within each campaign, ensure systematic:
• Planning, execution, measurement and review
• Reporting to main stakeholders within CU & Territory
• oUse and optimization of proper functionalities of Salesforce.com to enrich and exploit the customer database, which should enhance Commercial Unit CRM strategy
• Embed the Territory Salesforce.com system ensuring it is viable and self-sustaining within the CU and is used to run and measure campaigns & improve Field Force Effectiveness
• Overview the effectiveness of campaigns in season, and review campaign against objectives afterwards
• Oversee and co-ordinate the execution of marketing campaigns (crop/channel/grower) through the in-country Campaign Implementation Leads, Field Force and other marketing components Lead & drive campaign implementation, fully leveraging CRM and Sales tools
• Provide regular feedback on campaign implementation status and KPIs progression
• Measure campaign efficiency and effectiveness together with Sales
• Sunflower Operational Support
• Work with Asset Managers to drive sales and campaign support to License Partners in ZA and distributors in export markets
• Support licensee with imports of trial seed and positioning of representative trial sites to conduct trialing activities
• Support with Campaign designs and role-out for the Licensee to create brand awareness
• Work with Asset managers in Territory to unlock sunflower opportunities in Tanzania, Uganda and Sudan.
• Support the initiation of High Oleic Sunflower production protocol to evaluate sustainability of High Oleic in ZA with guiding principles from EU Sunflower team.
• Budget Responsibility
• Working with the Marketing Services team, manage the advertising and promotional (A&P) spend budget for the assigned crop(s)
• Work with the Asset Manager to provide a bottom-up view of budget requirements for A&P for the following year’s budget submission
• Go-To-Market Excellence
• Support the Sales team in customer engagement where required
• Work with Asset Managers & Technical Support to build & implement excellent post-patent defence strategies
• Engage price planning, budgeting and execution discussions with the aim of delivering or exceeding volume and price targets
• Help the sales team raise pricing exceptions to the relevant Territory Asset Managers
• Forecasting
• Work with sales to develop accurate forecasts for products that maximise market opportunities, beat campaign sales targets and minimise end of season stocks. Taking ownership of input to the TechMark meeting, pre-S&OP and &OP process.
• Strategic Planning support
• Support 5-year Territory Marketing Plan by providing local customer, market & competitor insights.

KNOWLEDGE, EXPERIENCE & CAPABILITIES

Critical Knowledge

• Relevant tertiary qualification in agriculture, business, marketing or equivalent related subject or equivalent experience
• In depth knowledge of agricultural industry
• Understanding of sales process
• Applied knowledge of marketing practices and the use of different media in developing effective, efficient campaigns

Critical Experience & Skills

• Extensive applied experience in the agribusiness industry or marketing experience in a related industry
• Proven applied experience of working with sales teams to deliver campaigns effectively
• Experience of working with marketing functions in the development of campaigns
• In-depth understanding of customer needs and ability to deliver innovative, customer-driven marketing campaigns
• Understands & applies effective grower, channel and influencer segmentation
• Is able to use market research & intelligence effectively to understand customers, markets, channels
• Excellent communication skills, including written, verbal & presentation skills (bilingual)
• Advanced computer literacy in Microsoft Office
• Project & stakeholder management skills
• Strategic thinking ability
• Experience is seed business environments
• SANSOR training would be beneficial

Critical Technical and Professional Capabilities

• Understands customer needs and can delivers innovative, customer-driven marketing campaigns
• Understands & applies effective grower, channel and influencer segmentation
• Is able to use market research & intelligence effectively to understand customers, markets, channels
• Applies effective grower, channel and influencer segmentation
• Delivers distinctive value proposition to customer
• Leadership capability for campaign management
• Communication and presentation skills with internal teams and external customers
• Project & stakeholder management skills
• Able to manage conflicting demands and prioritise appropriately
• Ability to manage campaign budgets
• Ability to proactively share best practice across the Territory
• Experience in Sunflower and Corn Agronomy

Critical leadership capabilities

• Judgment
• Strategic thinking
• Focus on customers
• Planning
• Execution & results
• Collaboration
• Learning agility

Additional Information

Role will involve local & ad-hoc international travel

Syngenta is an equal opportunity Employer

Should you not hear from us within 3 weeks of your application, please assume that it is unsuccessful