Head Of Digital at The Unlimited

Job description

Purpose of the Role:

To establish the Organisation’s relevance within the financial services digital environment. Plan and deliver an effective digital strategy to achieve our South African market goals

Key Responsibilities:

• Develop technology strategy with architecture recommendations for digital projects and products that align with business goals
• Be an advocate and thought leader for digital innovation for the company
• Devise digital strategies to drive online traffic
• Develop and manage digital marketing campaigns
• Oversee the social media strategy for the company
• Manage online brand reputation
• Raise brand awareness
• Manage the redesign of the company website
• Responsible for planning and budgetary control of all digital marketing
• Provide and manage all digital metrics
• Co-ordinate and manage outsourced digital partners
• Review new technologies and keep the company at the forefront of developments in digital marketing

Knowledge, Experience & Skills:

• Marketing digital technologies degree or relevant field
• 10 years working experience in a marketing/digital environment
• Minimum 5 years digital management experience
• Experience in managing SEO, PPC and Affiliate programmes as well as social media
• Experience in current online marketing concepts, strategy and best practice
• Strong analytical skills
• Strong project management skills
• Personal Characteristics:
• Forward thinking
• Commercially focused
• Leadership style inspirational with a balance of strategic skills and strong ‘people’ orientation
• Well rounded, resilient and self-aware individual who is open to change and personal development
• Entrepreneurial, free thinker who will challenge the status quo and push boundaries
• Must have the capacity to grow their strategic ability
• Confident – someone who is able to hold their own with shareholders and be resilient in a demanding environment
• Hands-on approach
• Self-motivated

If you are a fit for this role, please email your CV today!

PREFERENCE WILL BE GIVEN TO EMPLOYMENT EQUITY CANDIDATES

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