Head Of Marketing at Salt South Africa

Job description

My client is one of South Africa’s most successful tourism destinations, the most desirable business address and a market leader in retail and food and beverage offerings. The Head of Marketing will be responsible for working with the broader business to ensure the ongoing success of the business, by having a deep understanding of our diverse customers, both B2B and B2C and what it will take now and in the future, to be relevant to them.

The role calls for a driven and energetic individual who thrives in a dynamic and fast changing environment; who is able to demonstrate the return on investment of marketing activities undertaken (qualitative and quantitative); who has a passion to develop and innovate; and is a brand ambassador passionate about people – his / her own team members and the diverse people that touch the brand.

The Head of Marketing will report directly into the exco with a mandate to deliver marketing solutions for Corporate, Commercial, Development and Retail. The Head of Marketing will be required to work closely with the Head of Communications - responsible for corporate affairs, media relations, social media and public relations - to ensure consistent and seamless Marketing Communication solutions.

Key Requirements of the role

• Lead and develop the marketing team, ensuring the right resources are in place to deliver against the marketing strategy
• Financial management of the portfolio
• Brand management and development of the corporate brand, various identities and new sub brands
• Strong understanding of and experience in experiential marketing
• Able to operate both strategically and operationally and move between the two with ease
• Ability to analyse and assess marketing efforts for trends, impact and return on investment
• Through-the- line marketer with an excellent understanding of the digital landscape
• Exceptional customer orientation; ability to bring excellent relationship management skills to the business, to ensure customer-centricity (from tenants to customers

Criteria

• Relevant business or marketing degree
• Experience leading a diverse team
• Strong analytical ability
• Minimum of 8 year’s relevant working experience. Preference will be given to candidates with a proven track record in both B2B and B2C marketing

Preference will be given to Employment Equity candidates