Business Analyst Business Analyst : Marketing Technology at Acceleration

Job description

Role Overview

We are looking to employ a Business Analyst (BA) to play a key role in the technology implementation for a major client. The BA will also assist in analysing and interpreting data, and assisting the client team in taking actionable decisions based on the data being processed.

Reporting:

The Business Analyst will report to Andre Fick – Consulting Director (MEA)

Responsibilities:

• Have strong problem-solving focus, and be able to think strategically about Digital Marketing solutions
• Ability to gather and document functional, informational and non-functional requirements
• Understand and be able to produce common BA artefacts, including business cases and functional specifications
• Be able to model processes, data, organisation and interfaces using strong modelling skills
• To analyse and interpret data from different digital marketing platforms and provide the project stakeholders with accurate and relevant information
• Ensure delivery of all services and solutions within timelines
• Develop strong working relationships with the client team
• Compose and execute online technology strategic plans and implementations
• Interface with relevant internal and client stakeholders to accomplish business and implementation strategies
• Provide online, strategic and business insights to clients and the rest of the company
• Liaising with Acceleration team on deliverables and implementation
• Liaising with the client team on insights and analyses for the client team based on data evaluation regarding:
• Evaluation based on key strategies and business requirements to be agreed with client and developed over time
• Availability to the client team onsite when needed

Experience and Skills required:

• Tertiary education, preferably in IT
• A Certification or Diploma in Business Analysis
• 3 years’ work experience in the Digital Marketing Field
• 5 years business analysis/business consulting experience
• Solid grasp of marketing technology
• Excellent client facing skills and delivery methodology
• Customer Experience:
• Understanding of CX Principles
• Experience Atlas, Maps, Journeys and Touchpoints
• Experience in DX (Digital Experience)
• Executing CX strategies
• Product design strategy execution
• Content testing and User Experience
• CRM:
• CRM data models
• Database marketing
• Lifecycles - customer and product
• Marketing Functions: (in order of importance)
• Direct Digital (email, SMS, MMS & Push)
• CMS and content arbitration/atomisation
• Web Analytics
• Social (communities, content)
• Paid (Social and S earch)
• Experience with RFP’s

Please ensure that you are in possession of the requisite documentation to legally work within the country where this position is based. Should you not receive a response to your application within 2 weeks please consider your application unsuccessful.