Account Developer: Coffee at The Coca-Cola Company

Job Description    
Coca-Cola Beverages South Africa (CCBSA) has exciting opportunities in our Sales department. We are looking for talented individuals with relevant skills and experience for an Account Developer: Coffee role. The successful candidate will report directly to the Sales Manager.

The purpose of the role is to successfully launch unique Coffee brand categories into the South-African soft-drink market. The role must deliver profitable volume and category growth by specified premium geographical areas while being 100% true to the unique brand way of working as well as complying with CCBA governance.
Key Duties & Responsibilities    
New Business Development:

•  The Coffee Account Developer would be expected to scout, identify and cold call on potential strategic new key outlets based on the brands’ strategy.
•  Opening of new Non-National Outlets following CCBA processes (Including correct sub-trade coding etc.)
•  Ensuring orders are captured and processed on MacMobile and delivered as per SLA.
•  Negotiating with dealer to execute picture of success including equipment ordering from CDE, placement and merchandising.
•  Managing and dealing with internal CCBA processes to ensure governance.
•  Managing and growing Coffee volume as well as excellent execution in new Outlets based on set targets and guidelines.
•  Excellent customer relation fulfilment. (Full circle Customer Service)

Existing Business & Training:

•  Visit existing CCBA Outlets with Account Manager to develop Dealer Relations and penetrate Coffee market based on strategy.
•  Assist the relevant CCBA Account Manager in the trade with further opportunities and execution in specified areas.
•  Build brand love and equity in the influencer Outlets and with the relevant Account Managers.
•  Launch, train and support the relevant CIC agents to influence, penetrate and grow volume in targeted Outlets.
•  Ensure the brands picture of success is executed seamlessly by training and managing influencers i.e. merchandisers and AM’s. (Including execution of correct planogram in Coolers)

Overall responsibility:

•  Assist with expansion of specific geographic focus areas as per marketing plan.
•  Achieve set KPI’s (Volume, Penetration, Sampling)
•  To report to Coffee Manager as expected and give accurate feedback as to your sales and marketing efforts in the field.

Event Management:

•  In conjunction with the KO & CCBA Coffee team and appointed marketing agency identify opportunities and generate awareness of the product in targeted premium areas such as malls, universities and other events.
•  Apply event management principles to successfully and responsibly represent the Brand and execute Events.
•  Sampling stock management and tracking.
•  Quality stock and brand element representation.

Skills, Experience & Education    

•  Minimum 3 years sales experience, with proven results delivery
•  Tertiary relevant sales and marketing qualification preferable
•  Coffee experience an advantage
•  Code 08 driver’s license and driving experience
•  Basic computer literacy (Power Point & Excel)

Competencies

•  Self-disciplined
•  Meet project and program deadlines
•  Excellent communication and people skills
•  Ability to negotiate and influence customers
•  Entrepreneurial proactive mindset
•  Extrovert personality
•  Energetic, positive and upbeat
•  Brand ambassador (live-eat-sleep the brand and category)
•  Responsible on Social Media as the Brand’s ambassador (Costa and CCBA)
•  Excellent team player – strong ability to work well with others, as well as on your own in the field
•  Attention to detail
•  Punctual and reliable
•  In depth product and competitor knowledge
•  Quality output driven

General    
The advert has minimum requirements listed. Management reserves the right to use additional or relevant information as criteria for short-listing.

This position is bonded for equity.