Account Manager at Dentsu

Key responsibilities

Broad Expectations

• To represent Client’s interest at the Agency, and the Agency’s interest at the Client, with utmost professionalism and a level of maturity.

Key Deliverables

• To execute all the marketing communication needs and activities of the Client(s) inside the Agency in the most:

Cost effective manner

• Expeditious and efficient manner
• Administratively organized manner
• Take accountability for all project management records
• Ensure that all communication records are kept in an orderly and organized manner in line with Agency systems and procedures.
• Delivering clear, concise and focused communication at every level of Client contact so as to give Clients a competitive advantage.

On all projects/activities maintain and implement and updated and organized system of:

• Financial records (From CE’s to billing and payment)
• Writing briefs
• Compiling weekly status reports
• Compiling timing plans
• Ensure Chase lists are adhered to and relevant information shared with media timeously
• Monitoring of Media schedules
• Compiling Contact reports within 24 hours of meeting
• Proactively and effectively ensure that senior management and your team are informed and updated at every stage of projects/activities.
• Maintain a professional relationship with all Clients and co-workers.

Required Skills

• Primary Management Skills
• Accurate, efficient and effective management of projects
• Ability to evaluate creative work
• Acumen to process and manage strategic process
• Secondary Management Skills
• Ability to manage and motivate team players
• Perform all projects in a respected, motivated manner that inspires team players
• Confident management of tasks without creating unnecessary panic and a sense of drama
• Ability to resolve conflict and where impossible, advise and guide team players accordingly
• Ability to plan ahead and prioritize

Communication Skills

• Ability to communicate effectively in writing
• Ability to communicate effectively verbally, and give clear and considered briefs
• Ability to present work and effectively sell creative work
• Ability to negotiate (timelines, budgets, creative executions)
• Ability to ‘strategically’ guide and manage the process

Creative Skills

• Ability to take clear, concise, focused client briefs
• Ability to communicate in creative briefing and presentation sessions
• Ability to write comprehensive and inspiring creative briefs
• Begin to contribute positively to the creative process
• Ability to guide and evaluate creative work and the processes
• Have a clear understanding and appreciation of creative work and ideas
• Ability to recognize and conceptualize proactive opportunities for your clients

Analytical and Strategic Skills

• Have an understanding of Clients brands and their market
• Ability to oversee marketing analysis such as competitor activity, brand performance.
• Have a thorough understanding of the strategic tools and processes of the agency as well as clients terminology

Advertising Skills

• A broad understanding of the advertising and market industry
• An understanding of the production process
• An understanding of the media processes, including digital media
• A broad understanding of the Advertising legal framework

Financial Skills

• Day-to-day budget management
• Sound understanding of billing structure and financial processes

Computer Skills

• Word, Excel, Keynote/ Power point and Chase Software
• The basic skill to put a presentation together
• Scope of Responsibility
• Management of advertising campaigns TV, radio, print, outdoor, BTL, digital etc. This will encompass the execution and management of briefing processes. Liaison with traffic and production departments, preparing timing plans, liaising with client, liaising with media planner and buyer, arranging meetings etc. Obtaining client approval of all campaign elements and budgets at all stages of the development.

Confident management and accountability for presentations and key meetings:-

• Status meetings, including compiling status reports and supplying to senior manager timeously for review prior to meeting
• Presentations, including contact reports following the meetings
• Competitive reviews
• Brand reviews
• Brand integration meetings (meetings with other client partners i.e media, digital etc)
• Sourcing of material as per meetings agreed expectations
• Management of meetings with Client and Agency, ensuring that all parties that need to attend are notified timeously and prior to meetings
• Accountability for all logistics pertaining to client meetings (Agendas, catering, contact reports etc)
• Clear understanding of Clients expectations of the Agency and an understanding and respect of Clients culture, and be seen to be a problem solver by the client (listening and responding)
• Total familiarity of the Clients market, products and advertising policies
• Regular updating of senior management, informing them of any new developments that may arise on the Clients business so as to maintain an Agency’s proactive culture.
• Effective and efficient work ethic within the broader team
• Overall management of the Clients business