Account Manager at Mediamark (PTY) Ltd

Description

Sell radio airtime on behalf of Jacaranda FM under the Mediamark portfolio and manage the designated portfolio of advertising clients according to the Mediamark philosophy
Carry out any reasonable request by the Business Unit Director

Duties & Responsibilities

FUNCTION A:TO SELL RADIO AIRTIME ON BEHALF OF JACARANDA FM UNDER THE MEDIAMARK PORTFOLIO: 

• To sell radio airtime, to meet and exceed monthly targets
• To sell digital, and meet Digital Target
• To sell “Flight Club”
• Prospect/cold canvas potential radio advertisers and build personal portfolio of clients, secure new business
• Follow up leads that are distributed by the company and record these on the CRM system, obtain appointments
• Set up appointments with new and existing clients which includes 40 engagements per month.
• Develop and deliver proposals and presentations to the advertiser, secure business commitment
• Recommend ongoing advertising opportunities to clients, secure ongoing business
• Have adequate visibility amongst client portfolio, to ensure top of mind awareness, addressing client needs, Up-selling & Client service
• Negotiations with clients, secure business

FUNCTION B:  TO BUILD AND MANAGE A PORTFOLIO OF DIRECT ADVERTISERS ACCORDING TO THE MEDIAMARK PHILOSOPHY:Build strong relationships with existing clients, secure ongoing business

• Develop new business and maintain existing business, trusted client service consultant
• Ensure Client service is superior, maintain top of mind awareness
• Resolve client related queries, efficiency and client service
• Participate in entertainment functions aimed at developing relationships
• Provide a full sales support function to the advertiser , trusted relationship, Media Consultant to client
• Be accountable to advertisers, including feedback and follow-ups, client service and relationship trust
• Keep client updated with information supplied by Mediamark and stations, trusted media consultant to client
• Deliver information where necessary (including rate cards, gifts, invitations)
• Annalise sales information for forward planning, understand your client’s business
• Keep abreast of latest research information, sound product knowledge
• Engage in fact finding activities to keep informed of industry information, sound industry knowledge
• Be accountable for the expectation on the CRM system and the Dynamic scorecard, client service and appraisals

FUNCTION C:  TO CARRY OUT ANY REASONABLE REQUEST BY THE BUSINESS UNIT DIRECTOR:

•  Ad hoc duties

Qualifications

• Matric
• Degree or equivalent from college in sales/marketing preferred
• Valid driver’s license and motor vehicle

Knowledge & Skills

• Excellent communication skills, written, verbal and telephonic
• Excellent presentation skills
• Basic understanding of marketing tools:  RAMS, Telmar, Adex, etc

Experience

• At least 3 – 4 years sales experience (media experience an advantage)
• Basic understanding of marketing tools:  RAMS, Telmar, Adex, etc