App Marketing Coordinator at Hollywoodbets

Skill Set

Technical & Digital Marketing Skills:

• Digital marketing fundamentals (paid media, CRM, social media marketing)
• Basic understanding of app marketing and app store optimization (ASO)
• Campaign coordination and execution
• Performance tracking and data reporting (using Excel, Google Sheets)
• Knowledge of key marketing metrics (installs, engagement, retention, ROAS)
• Experience or interest in influencer marketing coordination
• Basic graphic or creative asset coordination skills

Analytical Skills:

• Ability to analyze campaign performance data and extract actionable insights
• Competitor and market research abilities
• Strong attention to detail in reporting and performance monitoring

Communication & Collaboration:

• Cross-functional team collaboration (marketing, product, analytics, creative teams)
• Effective communication to ensure timely delivery of campaign materials
• Liaison skills to align marketing efforts with product releases and customer feedback

User Engagement & Retention:

• Understanding of user lifecycle and retention strategies
• Basic knowledge of push notifications and in-app messaging

Personal & Professional Competencies:

• Results-driven mindset with focus on achieving business goals
• Accountability and reliability in task completion
• Creativity in campaign ideation and communication
• Ability to work under deadlines and coordinate multiple tasks efficiently
• Proactive problem-solving attitude

Responsibilities

Campaign Coordination

• Supports the planning, execution, and monitoring of acquisition and retention campaigns across digital channels including paid media, CRM (email, push), social media, and influencer partnerships.
• Ensures timely delivery of creative assets and campaign deliverables in collaboration with internal creative, product, and media teams.

Performance Tracking and Reporting

• Assists with monitoring KPIs including installs, engagement rates, retention, and return on ad spend (ROAS).
• Supports reporting efforts by compiling campaign results, extracting insights, and identifying optimization opportunities.

Cross-Functional Collaboration

• Acts as a liaison between marketing, product, analytics, and support teams to align promotional efforts with app releases, product roadmaps, and customer feedback loops.
• Coordinates with teams to align marketing initiatives and creative rollouts for user onboarding flows.

User Engagement and Retention Support

• Helps manage in-app messaging, push notification strategies, and personalized content delivery 
• Participates in brainstorming and testing strategies to improve user lifecycle performance.

Competitive and Market Insights

• Conducts benchmarking and competitor analytics to inform strategy and app positioning.
• Keeps abreast of industry trends in mobile marketing.

Qualifications

• Matric
• Degree/Diploma in Marketing or Relevant Field 
• Digital Marketing 
• Account management 
• Media buying (online)
• Google Analytics
• Programmatic advertising 
• App Marketing / ASO / MMP

Apply Before 06/26/2026