Job Description
Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.
We have an amazing opportunity for an App Marketing Specialist, based at Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star?
The App Marketing Specialist will assist in developing and executing marketing strategies to promote our mobile applications, drive user acquisition, and increase app engagement. This role is ideal for someone who is passionate about mobile technology and digital marketing, with a desire to learn and grow in a fast-paced environment. The App Marketing Specialist will assist in optimizing advertising campaigns for the company and build relationships with the respective external suppliers and report to relevant stakeholders. Staying up to date with the newest trends and different media platforms is essential.
With Hollywoodbets You Will:
Innovate and create as part of a like-minded, authentic Team eager to achieve goals.
Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
Grow with our development plans and culture that allows you to further your career.
You Bring:
- Digital marketing and media buying experience.
- Account management experience.
A Bonus To Have:
- Degree/Diploma in Marketing or relevant field.
- Google analytics experience.
- Programmatic advertising experience.
- App Marketing/AOS/MMP experience.
What You’ll Do For The Brand:
App Marketing
- Support the development and implementation of strategic marketing plans to drive user acquisition, retention, and engagement for our mobile applications.
- Collaborate with cross-functional teams, including product, design, and development, to ensure app marketing initiatives align with overall business objectives.
- Ensure targets are achieved and manage, analyze, and optimize campaigns to achieve and exceed KPI’s.
- Assist in planning and executing targeted app advertising campaigns across various channels, including app stores, social media, display networks, and mobile ad networks.
- Conduct research and analysis to identify market trends, competitive landscape, and opportunities for app marketing optimization.
- Provide ad-hoc, weekly and monthly reports to all internal parties based on performance per product and per campaign.
- Assist in optimizing app store listings, including app titles, descriptions, keywords, and visual assets, to improve discoverability and conversion rates.
- Research competitors and provide suggestions for improvement.
- Assist in preparing reports and presentations to communicate app marketing performance, insights, and recommendations to internal stakeholders.
- Help manage app reviews and ratings, respond to user feedback, and implement strategies to improve app ratings and reviews.
- Keep up to date with the newest trends and different media platforms.
- Work together with the compliance team to get digital campaign agreements in place.
- Join in campaign performance meetings to build direct relationships with external service providers.
- Ensure contracts are renewed accordingly.
- Ensure payment for campaigns are submitted timeously are actioned and admin tasks executed.
People
- Clear communicator.
- Ready to be accountable.
- Have a keen eye for detail.
- Proven multi-tasking record.
- Stress-tolerant and great at shifting priorities as demands change.
- Analytical thinker
- Comply with company policy and values.
- A team player with exceptional organizational and technical skills.
- Excellent time management skills and the ability to cope with many projects at any given time.
- Open-minded and willing to make changes swiftly.
- High attention to detail.
- Possess the confidence to explain and sell ideas to colleagues.
- Strong personality.
- Enthusiastic and passionate for what you do.
- Natural leadership ability with proven track record.
Compliance, Risk, and Quality
- Compliance with company policies and procedures.
- Ensure insertion orders are reviewed and signed off on
- Ensure contractual T’s & Cs are reviewed and approved.
- Ensure budgets are implemented across campaigns accordingly.
- Ensure artwork for time sensitive competitions or promotions are posted and removed on time.
- Ensure reporting is accurate and legible.
- Ensure logical saving of all contracts, artwork roll outs, campaigns, approvals etc.
Growth and New Markets/Products
- Maintains technical knowledge as well as builds new relationships by attending workshops and seminars.
- Keep abreast of competitor activity, market innovation, market trends, and customer trends.
- Ensure measures are put in place and steps are taken to achieve the short term, medium term, and long-term goals.
- Product innovation, new service offerings to customers.
- Source new customers.
What You’ll Bring To The Team:
- Demonstrate analytical skills.
- Ability to take accountability of one’s work.
- Demonstrate strong creativity skills.
- Must be deadline orientated.
- Demonstrate strong computer skills.
- Consistently delivers required business results.
Gmail
Yahoomail