Area Marketer (Bloemfontein) at Smollan

Job Summary:

• To drive mechanic registrations on the Castrol FastScan App, promoting awareness and adoption of the platform by visiting independent and non-independent automotive service workshops. The role requires efficient app demonstration, training, and reporting while ensuring strong engagement with the automotive service industry.

Key Responsibilities and Deliverables:

Mechanic Engagement and App Registration

• Visit designated automotive workshops within assigned territories
• Register mechanics on the new Castrol App immediately during the visit
• Provide training on app usage and demonstrate its benefits
• Gather mechanic feedback on the app and related products

Data Collection and Reporting

• Accurately collect and input required data points via the internal app (e.g., customer details, mechanic information, app registration evidence, and feedback)
• Submit daily updates on mechanic registrations and other KPIs

Promotional Activities

• Distribute Z-cards and leaflets to mechanics and workshop personnel
• Represent the Castrol brand professionally, ensuring a strong presence in the field

Logistics and Preparedness

• Utilize FastScan uniforms and equipment, including WiFi devices and power banks, to address app installation challenges (e.g., lack of data or device compatibility issues)
• Ensure timely and efficient visits in line with the daily and monthly targets

Collaboration

• Attend weekly meetings with the client and project team for progress reviews
• Participate in training sessions to understand app functionality and sales techniques

Key Competencies:

• Organisational commitment
• Teamwork and collaboration
• Relationship building
• Agility
• Performance and results-driven
• Continuous growth and improvement
• Resilience and stress management
• Service excellence
• Analysis and problem-solving
• Sales orientation
• Quality and detail excellence
• Communication

Requirements

• .Minimum Qualifications:  Relevant Diploma at NQF level 5
• Drivers’ License with own vehicle
• Minimum Experience: 2-3 years’ experience in sales (app phone sales experience) advantage

Knowledge, Skills & Abilities: Sales and Marketing knowledge in automotive or mobile industry

• Customer Service Skills
• Effective administration and communication skills Computer Literacy – MS Office
• Tech-savvy skills