Area Marketer (KZN North Coast) at RCL Foods

Job Description    

As an Area Marketer, you will be required to be an effective marketer to area customers by maintaining regular contact and providing relevant solutions based on a clear understanding of the customers’ business, the macro environment, and Vector products.

Minimum Requirements    

• Matric
• Diploma (preferable).
• Valid Code EB drivers’ licence.
• 1 to 2 years direct selling experience.

Duties & Responsibilities    

Customer Engagement:

• Where not defined, establish an effective route plan to achieve maximum call rate efficiencies each day for the quarter.
• Conduct research, preparation and planning to achieve the relevant objectives for both Vector and the customer. This includes: Analysis of the customer’s micro (business objectives, operational capacity, storage facilities, wastage etc) and macro environment (trends, competitors, economic climate etc).
• Analysis of Vector products and capabilities so that the right solutions can be matched to the gaps or opportunities found in the customer analysis.
• Setting SMART call objectives for each customer (at least 2 per call).
• Preparation to handle potential objections. Preparation of questions to gain insight and lead customer to the right solution.
• Securing the necessary resources to demonstrate to the customer the relevant solution (e.g. products needed for demonstrations, financial tools, product brochures, etc).
• Based on the above analysis, put together a quarterly planner that shows potential revenue and new line listings, by customer, to deliver against set targets.
• Where relevant use the IT system to assist in planning quarterly.
• In call, follow up previous sold solutions and present new opportunities based on real insight from the research and analysis done.
• Take orders of new line listings and other relevant solution products. Launch new products into assigned customers.
• Conduct planned promotions with assigned customers.

Feedback:

• Provide quality feedback to the supply chain and other relevant functions when required as well as when there is pertinent information (i.e. competitor activity).
• Team Coordination and Self-Management:
• Take ownership and accountability for tasks and activities and demonstrate effective self-management in terms of planning, prioritising and self-development.
• Follow through to ensure that quality and productivity standards of work are consistently and accurately maintained.
• Inform relevant parties in the event of tasks or deadlines not met, the potential risks thereof and provide appropriate resolution. Support and drive the business core values.
• Manage colleagues and clients’ expectations and communicate appropriately.
• Demonstrate willingness to help others and “go the extra mile” to meet team targets and objectives.
• Champion training and development of self and others through utilising available training opportunities or contributing to the development of new training solutions in collaboration with national training specialists.
• Participate in and drive regular performance appraisals and ensure that own targets and goals are clear and achievable.