Area Marketer - M (Nelspruit) at Smollan

Description
Job Summary:

• To drive mechanic registrations on the Castrol FastScan App, promoting awareness and adoption of the platform by visiting independent and non-independent automotive service workshops. The role requires efficient app demonstration, training, and reporting while ensuring strong engagement with the automotive service industry.

Key Responsibilities and Deliverables:

• Mechanic Engagement and App Registration
• Visit designated automotive workshops within assigned territories
• Register mechanics on the new Castrol App immediately during the visit
• Provide training on app usage and demonstrate its benefits
• Gather mechanic feedback on the app and related products

Data Collection and Reporting

• Accurately collect and input required data points via the internal app (e.g., customer details, mechanic information, app registration evidence, and feedback)
• Submit daily updates on mechanic registrations and other KPIs

Promotional Activities

• Distribute Z-cards and leaflets to mechanics and workshop personnel
• Represent the Castrol brand professionally, ensuring a strong presence in the field

Logistics and Preparedness

• Utilize FastScan uniforms and equipment, including WiFi devices and power banks, to address app installation challenges (e.g., lack of data or device compatibility issues)
• Ensure timely and efficient visits in line with the daily and monthly targets

Collaboration

• Attend weekly meetings with the client and project team for progress reviews
• Participate in training sessions to understand app functionality and sales techniques

Key Performance Indicators (KPIs):

• Total Mechanic Downloads: 4000 registrations in 3 months
• Daily Target: 6 mechanic registrations per day per field marketeer
• Evidence of registration and engagement submitted via the SmartApp

Deployment Plan:

Field Marketer Placement:

• Gauteng: 3 field marketers (North, South, East, West)
• Cape Town: 2 field marketers (Eastern, Western, Cape Town regions)
• Durban: 2 field marketers (Durban, PMB, and surrounding areas)
• Mpumalanga: 1 field marketer
• Free State: 1 field marketer (Bloemfontein)
• Limpopo: 1 field marketer

Additional Notes:

• Recruitment and training to commence mid-February to ensure readiness by March 1st
• The client will provide a customer database to aid in identifying target workshops
• Weekly automated reporting and KPI tracking will be implemented

Key Competencies:

• Organisational commitment
• Teamwork and collaboration
• Relationship building
• Agility
• Performance and results-driven
• Continuous growth and improvement
• Resilience and stress management
• Service excellence
• Analysis and problem-solving
• Sales orientation
• Quality and detail excellence
• Communication

Requirements

Minimum Qualifications: Relevant Diploma at NQF level 5

• Drivers’ License with own vehicle
• Minimum Experience: 2-3 years’ experience in sales (app phone sales experience) advantage 
• Knowledge, Skills & Abilities: Sales and Marketing knowledge in automotive or mobile industry 

Customer Service Skills

• Effective administration and communication skills Computer Literacy – MS Office