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On any given day, two billion people use Unilever products to look good, feel good and get more out of life. With more than 400 brands focused on health and wellbeing, no company touches so many people’s lives in so many different ways. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos...
MAIN PURPOSE:
Unilever Professional is the Out of Home, Home Care and Personal Care division of Unilever. It leads the dynamic hygiene and cleaning market across its categories and has ambitious growth objectives, marketing a range of professional homecare and personal care products and services to businesses and operators across multiple countries around the world.
JOB SUMMARY
Primary role is to drive digital engagement and digital buying behaviour of both our known and unknown operators.
Lead digital in the SA Marketing by driving an increase in quality traffic to all platforms (websites , UFS and Distributor webshops and social media), increasing engagement significantly and building a systematic approach to convert traffic and engagement into incremental sales amongst both visited and non-visited operators.
Marketing: Understanding the market and our operators through operator connects, gathering insights from the market as well as from direct operator engagements to identify needs in the market, allow us to formulate strategies to unlock growth in key industries. Landing key innovations across the industries we are looking to service.
Responsible for all U-Pro digital presence & activity including:
Creation of SA annual digital plan as part of overall strategy in line with in-year goals and with input from the operator group teams.
Delivery of SA digital targets towards in year goals aligned with operator life cycle model – traffic, engagement, profiled operators on database, incremental sales through e-commerce.
Connected Life Cycle Journeys: Responsible to ensure connected journeys are in place – so operator can find us, engage with us and buy from us in few clicks through Distributor webshops, ecommerce platforms and the UFS webshop portal
Always on Content: Manage the publishing calendar, working with stakeholders (Marketing Team and Agency) to develop and publish engaging content across all operator groups, including social media, website features, and emailers.
Data: Build and execute the plan to grow data on known and unknown operators – number of operators and depth of profile – working with global data teams for analysis to enable increasingly personalised campaigning.
Digital Media: Lead and optimise performance-based digital advertising across all brands – display, social, Search.
SEO: Continuously improve Unileverprofessional.co.za by implementing all available SEO and SEM tactics with agency partners
Knowledge transfer: Actively driving the digital learning program to improve digital skills among all U-Pro colleagues. Creation of U-Pro Digital training and drive digital upskilling of all teams.
Performance: Report on digital performance on regular basis, optimising and improving continuously.
Additional responsibilities include and are not limited to:
Connecting with distributor and e-com partners to gather insights on opportunities to unlock in the digital space
Some travel for expo’s, business connects with key partners
Key interfaces: Marketing – Category, Operator, Trade and eCommerce including Cleanipedia team; Sales and Customer Development teams; Global Digital, Retail Digital team and Digital Hub team
Global digital counterparts on campaigning, content, social, CRM, UX and e-commerce)
Local and global agencies
KEY REQUIREMENTS
Degree in marketing-, communication- or commercial direction
3-5 years of working experience in similar function in FMCG
Experience in online conversion-based marketing in B2C or B2B branch
Experience in analyzing and reporting campaign results
E-commerce
Social media
Key skills:
Proven knowledge of multi-channel campaign management
Understanding of customer life cycle mapping & tracking
Awareness of ever-changing digital world and an always on desire to embrace digital applications
Strong organizational skills & stakeholder management
IT skills – Intermediate Excel/PowerPoint
Digital transformer with strong passion for digital!
Team player that can work cross-functional (both within the marketing team that you will be apart of – and the cross functional project teams)
Creative mind with a test-and-learn mentality
Agility – Ability to adapt to change and flexibility of business requirements
Desirable:
Experience with Power BI
Customer Service
Passion for Food and the OOH industry
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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