Assistant Brand Manager Cadbury Dairy Milk SA at Mondelez International

How you will contribute

• You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans.
• You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance.
• Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Delivering results
• Marketing preferably in the fast-moving consumer goods sector
• Our brands and business with a clear understanding of our consumers
• Delivering results autonomously and influencing stakeholders
• Analytical skills and a creative mindset—a balance of commercial and strategic acumen
• Presenting a story in an inspiring and convincing manner
• Project management from design to completion with an action orientation

What you need to know about this position:

• Support the Brand Manager in delivering the annual brand strategy and marketing plan for Cadbury Dairy Milk in South Africa
• Lead renovations and new product development initiatives from brief through to market launch from brief to market, proactively managing timelines, and deliverables, escalating issues proactively
• Own and execute integrated marketing campaigns end to end across ATL, digital, social, and PR and BTL touchpoints. From briefing to post-campaign evaluation and optimization.
• Contribute to strengthening brand equity and consumer relevance through disciplined execution, consistent brand stewardship and continuous learning integration
• Coordinate packaging, artwork, and agency deliverables with key stakeholders
• Analyze consumer, category, and brand performance data to inform decisions and recommendations
• Track KPIs include brand health, market share, distribution, and campaign effectiveness
• Partner closely with CPA & Sales teams to support customer plans and in-store excellence
• Manage the budget by ensuring monthly accuracy and reporting
• Leading alignment across sales, insights, finance, supply chain and R&D
• Manage agency relationships, including briefing, feedback, and performance evaluation

What extra ingredients you will bring:

• Ability to lead 360 campaigns from end to end (Must have)
• Be a team player and be willing to drive culture within a team
• Owning and managing innovations and renovations - Projects from concept to launch (Must Have)
• Basic understanding of Nielsen  
• Experience in leading and managing agency partners (Must have)
• Experience in budget management (Must Have)
• Debriefing of agencies and leading PCA’s (Must Have)
• Analytical mindset with ability to interpret data
• Confident working with agencies and cross-functional teams
• Proactive, adaptable, and eager to learn
• Basic P & L understanding is key (Must Have)
• Be a team player and be able to drive culture (Must have)
• Ownership Mindset with high accountability

Education / Certifications:

• Bachelor’s degree in marketing, Business, or related fields
• 3+ years’ Marketing experience (FMCG Preferred) (Must Have)