Assistant Brand Manager (NOLA) - Westville at RCL Foods

Minimum Requirements    

• A Diploma in Marketing Management (3 years) or Marketing Related degree.
• Minimum of 2 years relevant Marketing experience in a similar role and environment.
• Ideally with some FMCG experience.
• Able to run multiple complex projects at a time.
• Consumer and customer focus – curiosity, ability to uncover relevant insights and translate these into Action.
• Bias for action and drive – willingness to get things done.
• Strong financial and numeracy skills. Working with basic data analysis and budget management.
• Rigour and order – ability to identify important issues and works through complex problems in an accurate and in-depth way.
• Microsoft Packages – Intermediate to Advanced.

Duties & Responsibilities    

• Brand Custodianship and Communication Support:
• Provide support to the Brand Manager in his/her role.
• Contribute to the development and execution of the annual brand strategy.
• Play a key role in brand guardianship – ensuring all communications and materials adhere to brand guidelines.
• Execute and project manage agreed activities emanating from the marketing strategy and brand plans across a range of channels.
• Conduct brand audits and competitor reviews for annual brand planning process.
• Develop agency briefs and manage some interaction with agencies and partners, including RCL FOODS internal in-house Studio.
• Assist in the identification and development of brand building ideas.
• Support the management of digital content creation and social media content lens.
• Closely monitor and analyze sales volumes, marketshare trends and competitive activity.
• Campaign reporting and optimization and share and present learnings with broader marketing team when appropriate.

Brand Innovation Support:

• The marketing strategy and brand plans across a range of channels.
• Project management and leadership of small and medium innovation projects (quantified by the business as bronze, silver).
• Co projects lead big innovation projects (gold and platinum).
• Work closely with project management team of specialists on BOSCARDS and Gate document process.

Stakeholder Management:

• Work closely with Customer & Customer Marketing team on execution of instore initiatives and promotions.
• Work closely with CMI team to leverage consumer insights to support execution of marketing plans.
• 3rd party agencies and in house studio.

Administration:

• Administer and manage budget, raising POs, invoices.
• Manage NPD gate documents and process.
• Maintain and safeguard records, reports and NPD files.
• Project management of key marketing activities for the brand that form part of the annual brand plans.
• Executional support of Marketing communications initiatives across digital, instore, promotions and above the line, packaging.
• Project management support and delivery of key innovation projects for the brand – renovation and NPD.

Campaign analysis and reporting.

• Budget management, tracking and commentary on a regular basis.