Assistant Marketing Manager at Core Group

Job Description:

Role Overview:

• The Assistant Marketing Manager plays a vital role in supporting the Senior Marketing Manager with building the presence and foot print of DJI (Drone, Action Camera & Gimbal Technology), reLoved (Pre-Owned iPhones) and InRetail (Concession Retail Model) in country.
• You will be responsible for creating, overseeing and executing marketing campaigns across multiple brands, ensuring alignment with overarching business objectives.
• This role requires a strong understanding of brand management, digital marketing, event planning, customer relationship/value management (CRM & CVM ), and data analysis.

Key Responsibilities:

Marketing Strategy & Budgets:

• Assist in the development and execution of quarterly and annual marketing plans and budgets aligned with business objectives.  
• Ensure brand consistency across all marketing initiatives, adhering to DJI and Apple guidelines.  
• Monitor and optimize marketing spend to ensure efficiency and maximize ROI.  
• Track and analyse key performance indicators (KPIs) to measure campaign effectiveness and identify areas for improvement.  
• Prepare and present weekly, monthly and quarterly Proof of Action reports on marketing activities and performance.  

Events, Training & Brand Updates:

• Strategize, plan, and execute events for new product releases, training, customer engagement, and brand awareness.  
• Evaluate and participate in 3 rd party events relevant to the brand.  
• Ensure timely dissemination of brand news and information to relevant teams (marketing, sales, store, FME).  
• Manage promotional materials and marketing stock, including pre-sell allocation and order management.  

Social Media & Education/Engagement Platforms:

• Develop and implement social media strategies in collaboration with the Social Media Marketing Coordinator.  
• Manage social media content and digital marketing plans to ensure alignment with overall marketing strategy.  
• Monitor social media platforms (Facebook, Instagram, YouTube, TikTok etc) and ensure content is created and published according to schedule.  
• Develop engagement strategies for DJI, reLoved, and InRetail platforms.  
• Track and analyse social media metrics to measure growth, engagement in accordance with Business Unit objectives.

Customer Relationship & Value Management:

• Develop and implement CRM and CVM strategies to nurture leads, improve customer retention, and drive customer lifetime value.  
• Manage customer database and ensure compliance with data privacy regulations (POPIA).
• Create and execute targeted email, SMS, and WhatsApp marketing campaigns.  
• Track and analyse CRM and CVM campaign performance metrics (open rates, click- through rates, conversion rates, etc.).  
• Collaborate with the wider marketing team to map the customer journey and identify key touchpoints for CRM interventions.  

Online Store:

• Manage and maintain the online store, ensuring it is up-to-date with the latest products, services, and promotions.  
• Continuously improve the online store's user experience (UX) and implement enhancements to drive traffic and conversions.  
• Monitor and analyse online store performance metrics (traffic, conversion rates, customer acquisition, etc.).  
• Manage product listings in collaboration with Sales and E-Commerce teams and ensure standardization across all platforms.  
• Maintain and update online store policies and processes in accordance with legislation.  

Wholesale/Retail:

• Plan and execute marketing initiatives with key retail partners.  
• Build and maintain strong relationships with retail partners.  
• Secure activations and demos to support new product releases.  
• Ensure brand consistency and accurate representation in co-op marketing materials.  

Content Management:

• Ensure all marketing content is free of defamatory, offensive, or discriminatory content.  
• Promote diversity and inclusion in all content creation and influencer/ambassador selection.
• Adhere to company policies on confidentiality, data protection, and copyright laws.  

Crisis Management:

• Flag and escalate any PR or social media related concerns promptly.  
• Work towards a timely resolution of PR challenges with minimal brand damage.  

Financial Management:

• Manage marketing spend within the allocated budget.
• Raise requisitions and PO’s in accordance with relevant BU needs.
• Ensure cost-effective procurement of marketing services.  
• Reconcile actual spend against planned budget on a monthly basis.  

Customer Service:

• Collaborate with the Sales Team and Social Media Marketing Coordinator and ensure that customer service standards are met and responses are within SLA.  

Values:

• Embrace and promote company values: Integrity, Customer Focus, Get things done right,
• Passion, Teamwork, Innovation, Embrace Differences.

Qualifications and Experience:

• Undergraduate Marketing qualification coupled with an Honours Degree.  
• 4+ years of experience in a Marketing role within Agency, Distributor or FMCG

Key Competencies:

• Excellent communication and writing skills.  
• Experience working in a fast-paced, startup environment.
• Knowledge of the consumer electronics industry and emerging technologies.
• Strong problem-solving and relationship-building skills.  
• Meticulous attention to detail and excellent interpersonal skills.  
• Effective planning, negotiation, and teamwork skills.  
• Proficient in MarTech and Office Suite software.  
• Strong business acumen and understanding of marketing principles.  
• The Assistant Marketing Manager is expected to be a customer champion and continuously
• seek opportunities to improve processes and offerings.  
• The role requires a proactive and results-oriented individual with a passion for marketing and a strong work ethic.