Associate Content Specialist at Salt South Africa

Responsibilities:

• Write and publish strategic blog content in line with the content calendar and propose new ideas.
• With direction from the SEO Manager, ensure all content is SEO optimized to drive impressions and organic leads – and regularly re-optimize existing content to improve rankings.
• Experiment with formats, hooks, and angles on social media to continuously learn what resonates. Use those insights to sharpen how the brand shows up.
• Build and manage presence on community platforms including Reddit, Quora, and relevant HR/global hiring forums, contributing genuinely useful content that establishes the brand as a trusted voice.
• Contribute to broader brand visibility efforts – including representation across web sources that AI agents and LLMs index and cite.
• Monitor performance across channels using tools like GA4, HubSpot, and social analytics, and report on key metrics to inform strategy.
• Collaborate with sales and cross-functional teams to ensure alignment across marketing and sales collateral.
• Stay ahead of trends in B2B content marketing, community building, and SEO, continuously bringing new ideas to the team.

Skills & Experience

• Strong writing skills across formats – a portfolio that demonstrates clear, engaging copy across social, email, web, and/or community writing.
• A genuine passion for social media and a drive to experiment with what works to elevate a brand’s visibility and voice.
• A curious, test-and-learn mindset – comfortable trying new angles, formats, and tones, and using results to iterate.
• Experience in content or marketing, with a working understanding of SEO fundamentals.
• Familiarity with social media scheduling and analytics tools.
• Detail-oriented, with excellent writing, editing, and collaboration skills.
• Excellent organizational, project management, and time management skills.

Nice to have:

• B2B SaaS experience.
• 2+ years of experience in a content, communications, or social/community management role.
• Experience managing brand presence on LinkedIn or community platforms such as Reddit or Quora.
• Experience with European and/or North American marketing.
• Understanding of generative engine optimization (GEO) or AI search visibility strategies.
• Experience growing a brand’s presence in AI-cited sources (e.g., structured FAQ content, forum authority, third-party mentions).
• Experience with data tools like GA4 and HubSpot.
• Experience with SEO tools such as SEMRush or Ahrefs.