B2B Activation Specialist at Nestle

A day in the life of a B2B Activation Specialist:

• A day in the life of a B2B Activation Specialist:
• Develop and implement the B2B events and activation calendar, focusing on Offices and HORECA platforms.
• Drive local recycling projects and leverage local sponsorships/events to promote B2B activities and events.
• Ensure the quality of all communication materials for Nespresso events, from invitations to banners and backdrops.
• Implement global product launches and themes according to the local B2B strategy and channel specifics.
• Support continuous improvement by conducting pre- and post-evaluations of product launches and themes.
• Collaborate with external B2B agencies, such as events, activation, communication, gastronomy, media, and hospitality.
• Implement the gastronomy platform and establish partnerships with renowned Chefs to enhance brand positioning.
• Evaluate and respond to incoming proposals and event opportunities, optimizing Nespresso's positioning.
• Execute lead generation activities, including direct mail campaigns, CRM, conferences, and events.
• Manage budgets for sponsoring and events, ensuring effective utilization of resources.
• Collaborate with internal and external stakeholders to achieve specific business goals.

What will make you successful

• Completed University Degree in Business Management or Marketing Management.
• Minimum of 2 years of experience in managing a Sponsoring and Events area
• Previous experience in B2B or similar position within a fast-paced environment
• Proficiency in event operation, production, and activation
• Strong negotiation and project management skills
• Familiarity with brand and consumer communication
• Financial knowledge for budget management.
• Customer-centric mindset and a focus on building strong relationships.
• Ability to adapt to eventualities and unexpected situations.
• Open-mindedness, teamwork, and a business-oriented mindset.
• Attention to detail and a design and visual sensitivity.