B2B Marketing Manager - Build our Marketing Engine - Claremont, Cape Town at Delta-v

About the Role

• This is a brand new role at Delta-v. As Marketing Manager you’ll take ownership of all of our marketing touch points and will be responsible for our positioning, messaging and ensuring that our proposition is communicated to our target audience (high growth tech companies).

This role is an opportunity to fire up our marketing engine, take full ownership of the marketing function at Delta-v, manage our marketing budget, and create a marketing machine that consistently drives high quality pipeline to our sales team. In the role you’ll be responsible for:

• Owning and refining our positioning and messaging
• Developing and executing internationally focussed Go-to-Market campaigns for our products and services
• Ensure consistency in positioning, messaging and branding across all product marketing collateral (landing pages, product pages, slide decks, brochures etc.)
• Develop and execute our content strategy, focusing on content such as webinars, podcasts, case studies, blog posts, LinkedIn, newsletters, etc.
• Increasing quality website traffic and converting that traffic into leads (form fills)
• Initially you’ll need to be very hands on, but will also be able to make use of freelancers (we have designers, copywriters, web developers, SEO consultants that we currently use) to get work done. Over time you’ll have the opportunity to build out an internal marketing team.

Requirements

• 5+ years B2B marketing experience
• 2+ years experience managing either internal marketing teams or coordinating freelancers (design, copy, SEO, web dev)
• Very strong experience writing conversion focussed B2B copy, combined with a good eye for design
• Experience marketing a high ticket service / product / solution
• Data analysis & reporting skills - using Excel / Sheets or Reporting tools
• Strong interest in the world of Tech, Startups and SaaS